Dear____,
It has been an incredible year for my family in our first season as stewards
of the Chicago Cubs. Of all the new experiences, none was more enjoyable than
the opportunity to meet and spend time with you---our season ticket holders.
新手駕駛請勿拍打餵食
We met many of you during our game day walks through Wrigley Field. Over the
course of those games, you welcomed me and my family, you shared your
thoughts and suggestions on improving the team and the ballpark, we
celebrated some wins and, unfortunately, suffered too many losses.
感謝球迷捧場
One of the highlights of the year was our first ever season ticket holder
"open house" on July 8th. On that day alone I met more than 2100 of you, as
we spent a day together in the greatest ballpark on earth. (For all who have
inquired---yes, we are going to host that event again and in fact we will
double up with a night session as well).
你們要見我不是見到了嗎
As our most highly valued customers, your opinions are invaluable as we move
our organization forward. In fact, you will soon be contacted to participate
in a quality assurance survey as we consider amenity upgrades and look to
identify ways to improve your experience at Wrigley Field.
我們需要球迷的寶貴意見
(So....... Fire Jim Hendry!)
On behalf of my entire family, thank you for your warm welcome and your
incredible support of the Cubs organization. You are truly our partners and
we respect your contribution and insights.
不離不棄是我熊迷
2010 Review
The 2010 season was a disappointment for all at the major league level--for
my family, for the organization, for the players and for the fans. The team
showed signs of its potential the last quarter of the season, but the 75-87
record fell well short of our goals. My family is committed to winning a
World Series and though it may not be entirely evident from this year's
performance, there are encouraging signs.
輸球的一百種方法
The 2010 highlights revolved around our home grown talent. Starlin Castro,
Tyler Colvin and Andrew Cashner developed into budding stars, with Castro and
Colvin in the NL Rookie of the Year discussion. That young group was enhanced
by the August promotion of Casey Coleman, who went 3-1 with a 2.08 ERA in his
last four starts. All need to take the next step in 2011, but we are very
encouraged to have a group of young, home grown players emerge as regulars in
2010.
菜鳥出頭天
We also have to recognize the superb job done by another one of our own--Mike
Quade. During the final 37 games, the team played at a .649 clip (24-13), the
second best record in the majors over that timeframe. Making this even more
significant, we played largely against teams fighting for playoff berths.
這就是......Quade的.....奇蹟!
It is my strong belief that, in the end, it is organizations with strong farm
systems that win championships and I am convinced that our organization is
making progress.
快樂農場很好玩
Our success in producing talent from within our system can be attributed to a
number of factors, including a commitment of financial resources. We believe
we have one of the best scouting directors in baseball in Tim Wilken (now 4
years in place) and with a strong farm director in Oneri Fleita and a very
productive international effort, we are making progress in what had been a
weak spot in the organization.
獸欄管理員Wilken會和我一起玩開心農場
Our farm clubs performed very well in 2010, playing to a collective 374-316
record, with first place finishes at both the Triple-A level in Iowa (tied)
and Double-A level in Tennessee. The overall .542 winning percentage was
second among all major league organizations and our 374 wins were the most
for the Cubs organization in 15 years. As I said at our opening press
conference about a year ago, we are committed to winning the right way---with
our farm system. We believe we are on the right track.
只有小聯盟能安慰我的心
2011 Preview
We are early in the process of building the club for 2011. The first order of
business is hiring our manager. Jim Hendry has identified a strong group of
candidates and we are currently completing our interviews. This is a critical
decision and I am confident we will find the right person to lead the club.
教練面試結束 絕對會找最好的人選出來
The strength of our team in 2010 was our starting pitching, as we led the
National League with 96 quality starts. We expect that to continue. We are
excited to see the continued development of our young players and the strong
bullpen work anchored by Carlos Marmol (38 saves and a reliever-franchise
record 138 strikeouts) and Sean Marshall (2.65 ERA, 22 holds).
先發輪值 雙馬表現不錯
先發需要補貨會從農場找
謝絕業代推銷
Going forward, we recognize the need to recommit to fundamentals. We need to
stabilize our defense and cut down on errors. We need to improve our offense
and become more efficient in both moving runners and hitting with players in
scoring position. It is too early to determine whether this will be addressed
with internal moves, trades or through free agent acquisitions. But we know
we must improve in these areas.
誠徵棒球員:
1.懂得使用木棒揮擊
2.守備能力高於人形立牌
3.精通 1 2 3阿拉伯數字
4.工作倫理佳
農場拉人 交易 簽人皆可考慮
Given that we had the highest payroll in the NL in 2010, I get a lot of
questions about our payroll commitment for 2011. As I said earlier, we are
still working on our 2011 baseball plan, so it is hard to be too specific at
this time. What I can tell you is that our overall baseball budget (scouting,
player development and payroll) will be about the same in 2011 as it was in
2010. Continued long term success will come through superior scouting and
player development, and we are committed to improving that facet of the
organization. As a result, this likely means a shift of some of our resources
from the major league payroll toward scouting and player development, but we
are still very much in the evaluation phase.
預算不會大幅縮減
但是要怎麼花需要審慎評估
目前計畫是大聯盟的薪資會縮減
省下的錢將會用在新秀簽約養成方面
競標作物培植小聯盟是個大重點
(老闆終於知道我們捨不得花錢簽新秀
08-10 $14,316,300全聯盟倒數第六)
2011 Ticket Pricing
The other question I get regularly concerns our ticket pricing for 2011 and
beyond. Overall, our average ticket price will be flat in 2011 compared to
2010. Before going into greater detail on that topic, let me provide some
background.
平均的票價持平 不過細節還沒擬定
My family is committed to providing ticket pricing that allows families to
enjoy Cubs baseball. In so many ways, our children represent the next
generation in the Cubs family. We want to invest in providing families with
opportunities to experience Wrigley Field, including such things as running
the bases, which will be continued in 2011.
孩子的教育不能等
通通抓來當球迷
To this end, we will continue the policy of keeping many of our tickets in
the sub $10 range--in fact, we will offer a substantial increase in sub-$10
tickets next year compared to 2010.
會販售更多便宜的票
In addition, we are increasing the number of bronze games (our lowest ticket
pricing tier) from 6 games in 2010 to 15 games in the bleachers and 11 games
in the grandstand in 2011. As a result, there will be 77% more tickets priced
at $20 or less in 2011 than there were in 2010. Stated differently, a total
of more than 550,000 tickets will be available for $20 or less next year.
20元以內的票也有折扣
Again, our average ticket price next year will be essentially flat compared
to 2010 (actually it is fractionally down vs. 2010). This does not mean all
ticket prices will be the same as last year however, as pricing was adjusted
based on location and our schedule. A little background might be helpful.
總體票價持平 但是短少的錢要從其他地方拿
(季票持有者:刀下留錢)
To set our pricing in 2011, we examined approximately 5 million transactions
from our primary and secondary ticket markets from 2005 through 2010. Our
goal was to keep our average ticket price flat overall but improve the
alignment of pricing for games and seating sections with actual demand. The
result is a market-based ticket model that reflects our fans' buying patterns.
這些改變是從近年來的調查得來的結論
這些變動將使你的票價更貼近你所得到的服務
The highlights include: (1) reducing the average ticket price for all gold,
silver and bronze games, (2) separating the bleachers and grandstands in the
pricing tiers, as the buying patterns vary significantly for each area, and
(3) adding a new fifth tier of pricing (Marquee Tier) for our highest demand
games.
短節:
1.部分票價削減
2.重新分配票價分隔區域
3.新增新的票價區
Cutting through it all, the net result for our season ticket holders is that
some will see a slight (in all cases, less than 3%) increase, others will see
a reduction as much as 6% and some will see virtually no change at all.
季票漲價
Other changes in 2011 include new season ticket holder benefits. Over the
years, we have added significant benefits to being a Cubs season ticket
holder, such as a dedicated area within our website, early access to Spring
Training tickets and other special events (such as the very popular Dave
Matthews concerts and Allstate Wrigleyville Classic football game coming in
November), and last year's open house.
一直以來你們都有好康能拿
For 2011, there are a number of new benefits that I think you will find
interesting. Among them is exclusive access to our players, coaches, manager,
front office and ownership through Cubs Insider Webcasts that will occur
throughout the year. In addition to updates on everything happening inside
the ballclub, these webcasts will provide you the opportunity to ask
questions on topics of your choice. A Season Ticket Holder Benefit page
follows this letter and you should ask your Cubs representative about any of
the items listed there.
明年會更加有趣 好康也會升極 物超所值啦
Wrigley Field Renovations
Like you, we love Wrigley Field and are committed to winning a championship
at the Friendly Confines. We all need to recognize, however, that our
wonderful Wrigley Field is fast approaching 100 years of age and is in need
of substantial improvements. We committed over $10 million to that effort
last year, largely to improve restrooms, add new food options, recast
concrete, upgrade steel and other general maintenance. We will continue this
effort in 2011 but again the focus will be more tactical than strategic.
口香糖球場 1.10 版
We spent much of the 2010 season assembling a team of renowned architects,
engineers, designers and project managers to develop a master plan for a more
significant Wrigley Field overhaul and Triangle Building development. Our
planning will continue in 2011 and your involvement through the quality
assurance surveys mentioned earlier is very important. We look forward to
completing the analysis phase and getting underway with the construction and
occupation phase.
口香糖球場 1.10 即將改版?
Conclusion
Thank you again for your incredible support of Cubs baseball and the Ricketts
family. We have spent our adult lives sitting next to you cheering for our
team. We now have the responsibility to improve not only the play on the
field but also to protect and save our summer home, Wrigley Field. With your
help we will accomplish both.
Sincerely,
Tom
--
※ 發信站: 批踢踢實業坊(ptt.cc)
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