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http://www.atptennis.com/en/insidetheatp/theorganisation/history.asp
How it all began
It will be remembered in tennis lore as the "Parking Lot News Conference."
In 1988, the Association of Tennis Professionals (ATP), the men's professional
tennis players' asscociation, used a parking lot at the U.S. Open to announce
that they would assume control of the game. It was a gesture as symbolic as
it was strategic. Since the players were barred from using an on-site setting
at the U.S. Open, ATP chief Hamilton Jordan seized the opportunity to demonst
rate how the players were on the outside looking in.
ATP Logo 1972
It was the defining moment in the evolution from the ATP,
formed in 1972 under the leadership of superstar Jack Kramer, to the ATP
Tour, the governing body of the worldwide men's professional tennis circuit.
"Tennis at the Crossroads," a plan presented at the U.S. Open by Jordan and
top players as Mats Wilander and Tim Mayotte, detailed the problems and
conflicts confronting men's professional tennis as well as the tremendous
opportunities available for promoting and marketing the game.
Jordan, former Chief of Staff for U.S. President Jimmy Carter, had been
campaigning during the year for a greater voice for the players in how
the men's game was run. But his suggestions were rejected by the Men's
Tennis Council, then the governing body of the circuit.
One of the options outlined in "Tennis at the Crossroads" was for the
players to form a new tour in which they would play a major role and
bear greater responsibility for the future of the sport. The idea was
quickly embraced by the membership. Eighty-five of the Top 100 ranked
players signed a letter of support for a new tour within weeks after
the news conference. By the fall of 1988, 24 top players had signed
contracts to play on the ATP Tour, which began operation in January
of 1990. During the same period, tournament directors representing
many of the world's leading events voiced their support for the players
and joined them in what what become a partnership unique in professional
sports-players and tournaments, each with an equal voice in how the circuit
is run.
ATP Logo 1990
In October 2000, the ATP announced a couple of changes which came into effect
on January 1, 2001. These changes include a new logo to better reflect the
professional and progressive nature of the ATP Tour in the 21st Century and
a shortening of the organization's name to ATP.
The updated logo, developed by the ATP in conjunction with leading brand
consultant Interbrand, has refreshed and enhanced the established tradition
of a player serving as the symbol of the ATP. The new player image more
effectively depicts the modern day game, and its explosive combination of
power and athleticism. The name change adds simplicity and strength to the
brand.
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