[外電] 3D的甜瓜
Digital signage Carmelo Anthony opens up NYC kids sports store
September 10, 2012
NBA star and Olympic gold medal winner Carmelo Anthony — in digital signage
form — joined in the grand opening of Rookie USA, a New York City-based
kids-only high-end sports brand retail concept store.
The New York Knicks' Anthony is appearing in the store via the customizable
Tensator Virtual Assistant HD projection and audio-visual solution.
The virtual Carmelo Anthony is part of Rookie USA's retail concept: creating
a new, in-store experience and way to conduct retail marketing, explaining
how to use the store's interactive features, introducing the complete Melo
line, offering in-store advice and guidance, describing the Rookie USA
Loyalty Program and even sharing basketball tips. According to the U.K.-based
Tensator, Rookie USA is the first retailer to leverage a celebrity Virtual
Assistant to launch both a new highly interactive store and an entirely new
brand.
Prominently positioned at 6 feet, 8 inches, the Virtual Carmelo Anthony
engages shoppers with its 3D look and feel, providing store and branding
information. Surround-sound audio is accompanied by highly visual information
such as footage of Carmelo in action and the newest items in the Melo
clothing line and sneakers, part of the Team Jordan brand. The Virtual
Carmelo Anthony directs kids to the "Hero's Corner" to see superstar athletes
in action and compare their footprints to those of their favorite athlete,
invites them to experience the iPad bar, shoot hoops at the Virtual
Basketball Court, and use the interactive touchscreens and kiosks located
throughout the store. Customers can scan QR codes with the virtual Carmelo
Anthony using their smartphones to gain exclusive information and deals on
Rookie USA brands.
"Rookie USA has gone the extra mile in creating a one of a kind shopping
experience by leveraging the global appeal of a world-renowned superstar like
Carmelo Anthony and combining it with our next-generation digital signage
solution, the Tensator Virtual Assistant," said Bill Vetter, senior vice
president and general manager, Tensator. "Because the Tensator Virtual
Assistant is completely customizable there is no limit to the kind of
marketing, or in-store experience that can be created to increase traffic,
boost sales, inform customers about promotions and generate excitement, all
while building brand awareness."
照片:http://tinyurl.com/8sxbppo
http://tinyurl.com/9cbpxxw
紐約的某間小孩子的運動用品店放置了一台由Bay Shore company開發出來的3D虛擬瓜
原文來源:http://tinyurl.com/9acz3lg
http://tinyurl.com/99456rt
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