[情報] BingX成為訓練服胸口贊助商
Chelsea Football Club and principal partner BingX have today started the next
phase of our partnership with the leading cryptocurrency exchange evolving
from a sleeve partner into a training wear partner for the Blues. Fans around
the world will now see the BingX logo emblazoned on the training apparel of
the club’s men’s team for the next two seasons.
To celebrate the growth of the partnership, Chelsea and BingX collaborated on
a unique unveiling of the training wear range. A fleet of drones converged on
Stamford Bridge for a special ‘air drop’ delivery of the kit, a play on the
mechanic of promoting awareness of a new cryptocurrency.
This latest campaign follows a successful start to the partnership during
which Chelsea and BingX have developed a range of activities, focusing on
global brand growth, fan engagement and customer experiences.
Casper Stylsvig, Chelsea FC's chief revenue officer, commented: ‘We are
delighted to move into this next stage of our partnership with BingX. The
first six months working together has already seen us deliver a series of
world-class campaigns and initiatives, and we are excited at the challenge of
going bigger and bolder in the upcoming season.
‘The campaign launched today to unveil our new men’s training kit gives
fans a glimpse of what to expect from our ongoing partnership, which is
driven by innovation and a joint commitment to setting industry benchmarks.’
Vivien Lin, chief product officer at BingX, said: ‘We are immensely proud to
strengthen our partnership with Chelsea, a club that shares our commitment to
innovation and excellence.
'This extended partnership will be driven by our mutual dedication to
excellence, going beyond branding to create unforgettable experiences for
fans and pushing the boundaries of what's possible in both football and
cryptocurrency. Together, we aim to inspire and empower the future, setting
new standards and achieving remarkable milestones.’
https://www.chelseafc.com/en/news/article/bingx-unveiled-as-chelsea-fcs-new-training-wear-partner
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