[情報] 力挺林書豪宏碁贊助尼克

看板Jeremy_Lin (林書豪)作者huibear0104 (搖滾熊)時間13年前 (2012/03/15 00:14)推噓13(13推 0噓 5→)

留言18則, 16人參與討論串1/1

Knicks Sign Contract With Taiwan Computer Maker Acer Due to Lin The New York Knicks signed a marketing partnership with Acer (2353) Inc., the fourth-largest computer maker, marking the National Basketball Association team’s second affiliation with a Taiwan-based company since Jeremy Lin joined the starting lineup last month. The Harvard University-educated Lin, who is of Taiwanese descent, has helped to fuel gains in merchandise sales and television ratings since starting his first game on Feb. 6. His jersey is the No. 1 seller in the NBA since Feb. 4, the league said, declining to give specifics. The Knicks signed a marketing sponsorship with Maxxis International, a tire company, last month. The agreement with Acer expires after the season. As part of the contract, Acer will place advertisements near the Knicks’ bench. Lin, 23, wasn’t drafted and was cut by two teams before joining the Knicks, who won six consecutive games after he became a starter. New York has now lost its last six games, falling into a tie with Milwaukee for the eighth and final playoff spot in the Eastern Conference. The Knicks host the Portland Trail Blazers tonight. http://www.businessweek.com/news/2012-03-14/knicks-sign-contract-with-taiwan-computer-maker-acer-due-to-lin ======================= （中央社台北14日電）彭博社報導，NBA紐約尼克隊（Nicks）已和台灣的宏碁電腦公司簽訂行銷夥伴合約，成為「哈佛小子」林書豪2月竄紅以來，第2家和尼克簽下贊助合約的台灣企業。林書豪2月4日一戰而紅，2月6日首度列名尼克先發球員，他上個月率隊連戰連勝，人氣超旺，「林來瘋」風潮帶動尼克隊週邊商品熱賣，比賽收視率飆升。 NBA表示，林書豪所穿17號球衣是2月初以來最暢銷商品，但聯盟不願透露詳細數字。台灣輪胎業者正新公司上個月已為旗下品牌瑪吉斯（MAXXIS），和尼克隊簽下2012年球季主場廣告贊助合約。尼克和宏碁所簽贊助合約在本季結束時到期，依約尼克隊比賽時，宏碁可在球隊板凳區附近放置廣告牌。林書豪在NBA竄紅，身價也水漲船高，美國「富比士雜誌」（Forbes）日前估計，林書豪目前市場價值已經高達1500萬美元，約新台幣44億元。根據報導，邀約林書豪代言廠商包括手機、飲料、汽車，手錶等國際知名品牌，超過上千家。 http://goo.gl/m05WL ================================ 宏碁成為尼克隊行銷夥伴（中央社記者羅秀文台北14日電)宏碁今天晚間宣布成為美國職籃紐約尼克隊(Knicks)的行銷夥伴，宏碁Acerlogo的看板已佇立在尼克隊的主場－麥迪遜花園廣場場邊，雙方並已完成簽約。宏碁1月才宣布與世界高爾夫球后曾雅妮簽約，邀請她擔任宏碁品牌全球代言人，今天再宣布與紐約尼克隊成為行銷夥伴，話題性十足。宏碁董事長王振堂表示，宏碁長期致力於運動行銷；運動代表與蘊涵很多正面的形象與價值，並與宏碁的理念不謀而合，籃球也是如此。這次與尼克隊合作，可說是基於一貫的策略。宏碁表示，在2011至2012年賽季的日後場次中，當尼克隊在其主場出賽時，不論是現場近 2萬名球迷，或是收看電視轉播的觀眾，都有機會在球員奔馳間，看到屹立場內的Acer logo。 http://www.cna.com.tw/News/aALL/201203140401.aspx 看來尼克會緊緊抓著啾咪了 >.^ --

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BossSB

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BossSB

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※ 編輯: huibear0104 來自: 125.224.72.126 (03/15 00:18)

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peace305

03/15 00:23, , 3^F