[外電] 衣服的銷售量說明了林來瘋的消退

看板Jeremy_Lin (林書豪)作者Fabregas4 (Cesc4ever)時間13年前 (2012/03/16 15:19)推噓19(19推 0噓 13→)

留言32則, 23人參與討論串1/1

Shirt Sales Tell Tale of a Lin Fadeaway One of the first real signs that Jeremy Lin’s wild wave of celebrity was cresting came March 11, in an afternoon game at Madison Square Garden. For the first time in a month, Lin spoke afterward to a manageable crowd of reporters in front of his locker, not to a throng in the press conference room. 一個明顯的現象顯示林的熱潮開始消退是在3/11賽後在MSG，這是一個月以來，林第一次在賽後不是在記者室面對"大批"的記者提問，而只是在自己的locker前讓"一些"記者訪問 That was hardly insignificant. Neither was Wednesday night’s milestone against Portland: it was Lin’s first game in which he scored in single digits (6 points) in a Knicks win since he became a starter in early February. 星期三晚上對阿拓是林自從先發以來第一次只得到個位數(6分)的分數。 The hyper-phenomenon known as Linsanity has quieted down in all sorts of ways, on the court and off. At Cosby’s sporting goods store, adjacent to the Garden, Lin T-shirt sales have gone from an average of 70 per day to only a handful as of last Friday. 不管是場上或場外，林來瘋的狂熱已經逐漸冷卻。在MSG附近的Cosby運動用品店 Lin的Tshirt已經從之前的平均每天賣70件到現在每天只賣出少少的件數。 “It’s crawling,” the store manager Jim Root said. Boxes filled with six variations of Lin T-shirts once lined the walls behind the counters, but they ’ve been filtered out, some replaced by Rangers gear and early baseball merchandise. Cosby經理說:「熱潮已經慢慢緩和了。」好多之前都掛在牆壁和櫃台的衣服現在都被放到箱子裡，取而代之的是Rangers的衣服和一些棒球的商品。 “As long as they still make the T-shirts, we’ll continue to bring them in,” Root said of the Lin items. “They’re just now going to be coming in the same way other players were.” Cosby經理:「只要球隊還有出Lin的商品，我們還是會繼續引進。現在Lin的商品情況跟之前其他球員的商品一樣。」 At the Modell’s in Times Square, a front corner of the store remains almost solely dedicated to Lin shirts and jerseys. While demand remains solid, a store manager said, not as many customers are showing up as before. 時代廣場的Modell's仍然充滿著Lin的Tshirts和球衣。即使商品銷售量還算穩定，但 Modell's的經理坦言沒有像之前那樣那麼多人來買了。 “I guess the honeymoon has worn off a little bit,” said August Kuhling, the manager. “There are still a lot of people excited about him. The first few weeks obviously wasn’t going to last forever.” Modell's 經理:「我想這段蜜月期是有一點消退，但現在仍然有很多人很喜歡Lin，前幾個禮拜的瘋狂程度顯然不可能永遠持續。」 Ira Mayer, editor of The Licensing Letter, which tracks trends in merchandising, considered the Lin craze a fad that will continue to generate interest but not at the extreme level it once achieved. Because Lin was such an out-of-nowhere sensation, Mayer said, it became fun for fans to get caught up in the publicity. 一位商品趨勢分析專家Mayer說，Lin的熱潮還是會持續，但不會再像之前那麼誇張，畢竟當初Lin是突然造成轟動，所以一開始會比較多人想跟上這股潮流。 “We’ve hit a certain peak with it,” Mayer said. “It’s not going to disappear,” he added, although he said he based that assumption on the notion that Lin continues to have a key role on the team. And that is open to question in the wake of Wednesday’s coaching change on the Knicks, with Mike Woodson replacing Mike D’Antoni, who gave Lin his chance. Mayer:「Lin的商品已經創造了很多佳績，他不會消失。」不過他補充這是建立在他持續扮演球隊的重要角色的前提之下。而在Knicks換教練之後，Lin是否還能是球隊的key role值得觀察。 Lin’s jersey remains the top seller at the N.B.A. Store in Midtown Manhattan and on line at NBAStore.com, according to Amanda Thorn, director of marketing communications for the league. 跟據聯盟官方的行銷執行Amanda說法，Lin的球衣仍然還是NBA Store的最暢銷商品，無論是在曼哈頓的實體店面或者是網路商店上。 She said since early February, NBAStore.com has shipped Lin merchandise to 24 countries outside the United States, the top four being Canada, Taiwan, Australia and China. Amanda說，自從二月初以來，NBA Store.com已經把Lin的商品運送到24個美國以外的國家其中最多的四個是加拿大、台灣、澳洲和中國。 Indeed, at the N.B.A. Store on Thursday, Lin’s replica jersey hung in the front window and a table holding at least half a dozen versions of Lin T-shirts stood in the middle of the store. 事實上，在星期四的時候，Lin的replica球衣還是掛在NBA Store的窗前，還有一個桌子有很多Lin不同款式Tshirt。 Adidas, the N.B.A. official apparel supplier, still has yet to introduce its Swingman line of Lin jerseys, selling normally at around $90. Those are expected to hit stores in April. The replica ($59.99) and authentic line ($250) are currently on sale. 愛迪達說他們會再做Lin的Swingman球衣，售價大概是$90，四月會上市。Replica和 authentic球衣現在在特價。 Other indications are that interest is waning. Stands near the checkout lines at multiple Duane Reades in Midtown this week held licensed Lin pennants, flags and bumper stickers but with yellow labels marking them down half price. 另一個Lin熱潮消退的現象是在Duane Reades，把一些Lin的商品打五折。 The Twitter topic #Linsanity has not trended nationally since Feb. 25, according to the web site Trendistic, which tracks such trends. There are still dozens of Twitter user names of some variation of “Linsanity,” and the Jeremy Lin fan page has 1.4 million subscribers. Twitter的#Linsanity topic自從2/25後也不再是全國性的趨勢。但仍然有很多以 Linsanity去做變化的名字申請Twitter帳號，而Lin的粉絲專頁也有140萬的訂閱戶。 Lin trading cards — one of which sold for $21,850 on eBay on Feb. 23 — have now flooded the market at more reasonable prices. Nike is still reportedly in the process of producing a Lin-themed shoe (Nike did not return a request for comment), and Lin is also said to be in negotiations to endorse Volvo cars in China. Lin的球員卡，曾經在2/23在eBay以$21850賣掉，現在價格也緩和下來。據報導，Nike的 Lin專屬球鞋計畫在進行(雖然Nike並沒有正面回應)。Lin也傳出正在和volve協商代言的事情。 “I think Lin will stay popular as long as he’s playing, period,” Root said. “He’s a solid player. He’s obviously not as good as five or six other point guards in the N.B.A., but he’s decent.” Cosby經理說:「我認為Lin還是會很紅，只要他還在打球，就降。他是一個值得信任的球員。雖然他明顯比不上現役的其他幾位當紅PG，但他還是位不錯的球員。」 On Wednesday night, Lin received the loudest ovation of any Knick introduced in the starting lineup, and at halftime the concourses had a large number of fans in Lin apparel. 在星期三晚上的比賽，Lin仍然在球員介紹時得到最熱烈的掌聲，中場的時候球場也看到一堆球迷穿戴Lin的商品。 But the buzz about the Knicks’ new point guard has certainly quieted. And if changes on the Knicks further diminish Lin’s playing time and on-court numbers, you could eventually have a T-shirt that reads “Lin-nostalgia.” 但是關於Lin的討論的確已經慢慢變少。而且要是因為Knicks換教練而讓Lin的上場時間變少，甚至出賽數變少，你可能之後會有一件Tshiart上面寫著"Lin-nostalgia"(林-感傷) 。 News Source:http://goo.gl/L40eR -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 1.162.95.30 ※ 編輯: Fabregas4 來自: 1.162.95.30 (03/16 15:26)

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