[外絮] 林書豪的品牌與尼克新教練一同繁榮興旺

看板Jeremy_Lin (林書豪)作者caesst85149 (cajhwunc)時間13年前 (2012/03/27 11:57)推噓15(15推 0噓 12→)

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Jeremy Lin's Brand Thriving With Knicks New Coach 林書豪的品牌與尼克新教練一同繁榮興旺 Mike Ozanian, Forbes Staff 3/25/2012 @ 10:00AM ─────────────────────────────────────── There was a lot of concern about brand Linsanity when the New York Knicks fired head coach Mike D'Antoni on March 14. But the value of Lin's brand, which I estimated to be worth $14 million in mid-February, keeps growing as the guard has continued to play well under new coach Mike Woodson and the Knicks appear likely to make the NBA playoffs. 當紐約尼克在3月14日解雇總教練Mike D'Antoni的時候，有許多對於林來瘋品牌的關心出現。但是，我在2月中估計林書豪的品牌價值1400萬美元，在林書豪於新教練Mike Woodson 旗下仍然打得很好，而且尼克很可能出現趕上NBA季後賽的情況下，這個價值現在依然保持成長。 Not only has Lin added value to JP Morgan's $300 million sponsorship of Madison Square Garden, but Lin's number 17 jersey continues to be the league's top seller. As my colleague Chris Smith recently wrote, according to an ESPN poll Lin is more popular in New York than Derek Jeter. 林書豪的附加價值不僅只有摩根大通以3億美元贊助麥迪遜花園廣場而已，林書豪的17號球衣持續是聯盟最熱賣的。根據ESPN的一項投票，林書豪在紐約比Derek Jeter更受歡迎。 Moreover, Lin continues to boost sponsorship revenue. Taiwan's Acer Inc. and the New York Knicks announced a marketing partnership in mid-March that will allow the PC vendor's logo to be featured courtside at the Knicks'home court for the remainder of the 2011-12 NBA season. And last week Lin inked a marketing deal for several international markets with Volvo, while Coca-Cola said it plans to use Lin's popularity to connect with Chinese consumers. 此外，林書豪持續增加贊助商的收入，台灣的Acer公司和紐約尼克在三月中發布一項經銷合作協議，尼克將允許這家電腦廠商的商標在2011-12的NBA剩餘球季被特別刊載在尼克主場的球場邊緣區域。而且，上星期林書豪為了Volvo的幾個國際市場，簽署了一項經銷協議，另外可口可樂計畫去運用林書豪的聲望與華人消費者作連接。 The lesson with Lin is that the Harvard graduate doesn't have to be an All-Star to have a powerful brand. He doesn't even have to be the best guard on the Knicks. Given the international popularity of NBA, with his attitude, charisma and background, he just needs to be a good player on a playoff-caliber team. http://tinyurl.com/6n8x93p -- 因為看到今天的新聞，所以就隨手翻譯一下，最後一段只是作者個人想法就不翻譯了。 -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 114.41.194.37

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