[新聞] Fiat贊助新球衣商標: Jeep

看板Juventus作者dimhdp10 (at the beginning)時間13年前 (2012/04/06 17:27)推噓5(5推 0噓 5→)

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官網: http://www.juventus.com/juve/en/news/ juventus+and+fiat+group+announce+sponsorship+deal 縮址: http://tinyurl.com/7fgtxpu Juventus and Fiat Group announce sponsorship deal April 6, 2012 Juventus has always been a synonym of victory, appeal and absolute excellence. Pulling on the black and white stripes represents the peak of a player’s career, while sponsoring the side reinforces a company’s visibility and prestige. The new stadium, attractive style of football and results produced by Conte’s team have restored the club’s past appeal, meaning its shirt is once again the most sought-after in the country. And Fiat Group has today agreed a three-year sponsorship deal with Juventus. Juventus一向是勝利、激情與卓越的代名詞，對於球員來說披上黑白條紋衫意味著生涯巔峰，而球衣上的贊助則更添能見度與聲望。嶄新的球場、迷人的足球以及 Conte帶領之下的戰果已經恢復了球隊以往的風采，也意味著這件球衣再度成為這個國度中最炙手可熱的一件。於是在今天，Fiat集團與Juventus同意了一份為期三年的贊助交易。 From next season, the Jeep logo will be exclusively displayed on every shirt and in every competition involving the First Team and Youth Sector. An international brand, in keeping with the club’s status and ambitions. 就像球隊一樣蜚聲國際並雄圖大展，下個賽季"Jeep"公司的商標，將獨家展示於一軍與青年隊在每項賽事的每件球衣上。 The strategic agreement between Juventus and Fiat Group has historic roots that were planted when Edoardo Agnelli, Fiat vice president, also became Juventus president in 1923. That particular year sparked a new dawn characterised by the construction of the club’s stadium on Corso Marsiglia. It was the first ground to be built entirely from reinforced concrete: a revolution and a state of the art development in Italy, just like Juventus Stadium is today. And with Edoardo’s nephew, Andrea Agnelli, in charge of the club, Fiat has reprised its relationship with Juventus. This union does not just signal a renewed link between two historic companies. It is also a new beginning. Juventus與Fiat集團的戰略結盟始於1923年，Fiat的副主席Edoardo Agnelli擔任 Juventus主席，而就在那年，一座劃時代的球場誕生，作為當時尖端科技革新與發展里程碑，Corso Marsiglia是義大利第一座完全以鋼筋混凝土建造的體育場館，一如今日的Juventus Stadium。隨著Edoardo的姪子Andrea接任這支球隊的主席，Fiat與 Juventus兩個擁有豐功偉業的"companies"(註)再度連繫，是為傳承，亦乃新始。譯註: company可以解釋為公司行號也可以解釋為朋友夥伴，所以也許是雙關。 --- Jeep的商標就是Jeep四個字：http://en.wikipedia.org/wiki/Jeep。所以之前看到那個卡達航空趕羚羊(誤)只是空穴來風，而球衣設計也可能不是那麼偷懶 ...對不起是那麼復古 XD --- ※ 編輯: dimhdp10 來自: 140.123.115.45 (04/06 17:29) 另外補充一些記者會新聞稿的內容： http://www.juventus.com/wps/wcm/myconnect/ 1d8219dd-df26-4661-a148-a91a5074fb2d/ comunicato+06042012+fiat+eng.pdf? MOD=AJPERES&CACHEID=1d8219dd-df26-4661-a148-a91a5074fb2d 贊助合約開始於2012年07月01日，2015年06月到期。 Jeep是2012/2013賽季唯一的球衣商標。 Fiat的贊助金額總共約三千五百萬歐元(35M)，並提供球團車輛支援XD 贊助合約也有異業結盟的意思，授權Fiat利用Juventus品牌商標與形象。正式的合約簽署將在這幾週完成。雖然Fiat與Juventus都是由EXOR控股公司所主控，根本就關係企業了，但Juventus 仍將這項贊助視作正式並且重大的市場交易，因此董事會完成簽署時將必須在七天之內提交報告文件。 -- 我的心得除了感謝Fiat一路支持之外，也感到一絲悲涼，又是一個典型規避UEFA財務健全法案的合法作帳案例，不過打Platini臉感覺也不錯XDDD -- ※ 編輯: dimhdp10 來自: 140.123.115.45 (04/06 17:52)