[新聞] Levissima成為官方指定飲水品牌

看板Juventus作者dimhdp10 (at the beginning)時間11年前 (2014/08/21 01:39)推噓2(2推 0噓 0→)

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官網: http://www.juventus.com/juve/en/news/levissima+news+official+water+sponsor+eng Levissima becomes official water of Juventus 20 Aug 2014 - in: Sponsors Juventus Football Club can today confirm the start of a partnership with Levissima, which will see the San Pellegrino product become the Bianconeri’s official water supplier. 今日Juventus宣布與Levissima開始合作，San Pellegrino旗下的產品將成為斑馬軍團的官方飲用水供應商。 The affiliation between the Old Lady and the mineral water brand was made official prior to today’s traditional friendly between the first-team and Primavera at Villar Perosa. 老婦人與這家礦泉水品牌的合作案在今日Villar Perosa一軍對Primavera青年隊的傳統友誼賽之前宣布。 This new association between Italy’s most successful club and Levissima aims to send out a clear message to families up and down the country regarding health and sporting values pertaining to the environment. 這項義大利最成功球隊與Levissima締結的關係旨在向全國上下的家庭宣傳日常生活的健康與運動。 Juventus CEO Giuseppe Marotta and Stefano Marini, manager of San Pellegrino’s Business Unit Italia (of which Levissima is part of), shook hands on the deal before both Bianconeri sides took to the field for today’s friendly. 在斑馬軍團的兩支球隊踏上今日友誼賽場地之前，Juventus執行長Giuseppe Marotta 與Levissima所屬的San Pellegrino義大利事業群的經理Stefano Marini握手達成協議。 “For us, this partnership with the San Pellegrino group represents a new beginning with Levissima, a brand of excellence,” said Francesco Calvo, the Bianconeri’s Chief Revenue Officer. 「對於我們來說，這項與San Pellegrino集團的合作案代表著與Levissima這個絕佳品牌的全新起點。」斑馬軍團的營收長Francesco Calvo說道。 “This further reinforces the club’s ongoing strategy to attract internationally-acclaimed partners.” 「這近一步加強了未來球隊吸引廣受國際好評的合作夥伴的策略。」 The CRO concluded: “Today we celebrate the coming together of two businesses, who both share the same goal: obtaining positive results relating to health and fair play, features that sport and in particular football, best represent.” 營收長Calvo總結：「今日我們慶祝兩家有著相同目標的企業走在一起，兩家企業都想要在健康與公平競爭，尤其在體育界，足球就是最佳表率。」 “We at Levissima are proud to announce this partnership with Juventus on such a special day for their fans,” added Stefano Marini. 「我們Levissima很榮幸在對Juventus球迷這麼特別的一天宣布這項合作案。」經理 Stefano Marini補充道。 “We feel that with the help of Italy’s most-followed team at home and abroad coupled with the first bottle produced with 30% vegetable-based material, we will be able to raise awareness of our values regarding sustainability on a wider scale.” 「我們認為有義大利海內外最受關注球隊的幫助，還有第一個以30%植物原料製成的瓶身，我們將可以更大規模地提升我們永續經營品牌價值的知名度。」 --- 說到礦泉水，大家應該都會先想到老皮跟小鳥對話的廣告，不過那好像是另外一家飲用水品牌Uliveto。 San Pellegrino是個製造飲用水的集團，根據wikipedia產品也有賣到台灣來： http://en.wikipedia.org/wiki/San_Pellegrino San Pellegrino也是地名，這個地方似乎是很好的水源地的樣子。 Levissima是這個集團底下的品牌，這個品牌也是Milan的官方合作夥伴。雖然沒提到金額，不過有拉到贊助應該就算好事吧，而且以職業球員的運動量來說飲用水恐怕也是筆不小的開銷，就算只是打折也會有實質幫助的。 -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 114.39.211.57 ※ 文章網址: http://www.ptt.cc/bbs/Juventus/M.1408556375.A.09D.html ※ 編輯: dimhdp10 (114.39.211.57), 08/21/2014 01:40:57