[球隊] Juventus更換隊徽Logo與視覺印象識別

看板Juventus作者dimhdp10 (at the beginning)時間9年前 (2017/01/17 23:51)推噓5(5推 0噓 5→)

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官網: http://www.juventus.com/en/news/news/2017/ black-and-white-and-more-juventus-future-now-.php 縮址: http://tinyurl.com/znnzevo Black and White and More: Juventus' future, now. 16.01.2017 22:30 - in: Events The history of Juventus Football Club is scattered with success on the pitch, but also brave decision-making off it. Juventus成功的歷史散佈在球場的每一吋草皮上，但也不畏破釜沉舟開創新局。 Tonight, the Museo Nazionale della Scienza e della Tecnologia Leonardo Da Vinci in Milan was the setting for the latest turning point in Bianconeri history. During an exclusive event – closed to the public but streamed live on www.juventus.com/en and JTV – Juventus officially announced the beginning of a new era with the Black and White and More event, which revealed the club’s new logo and visual identity. 今晚米蘭的達文西科技博物館是斑馬軍團歷史的轉捩點，在這個尚未放參觀但透過 Juventus官網與JTV線上直播的活動現場，Juventus公布了球隊的新隊徽與視覺印象識別，以「Black and White and More」為名的活動正式宣示開啟黑白歷史的全新紀元。 Juventus’ objective is to grow in terms of presence and influence and to expand the business side of the club through a series of radically innovative initiatives, targeting both Bianconeri fans all over the world and those with less of an interest in football. 為了世界各地的斑馬軍團球迷，也包含較少關注足球領域的人們，Juventus的目標是藉由此作為全面變革創新的開端，提升知名度與影響力，拓展球隊在商業方面的發展。 Black and White and More represents the start of a host of events relating to the Academy, immersive retail formats and a range of unique physical and digital products and services. 「Black and White and More」代表著這支球隊一系列活動的開始，包含各式各樣的銷售以及實體與數位的產品與服務。 The transformation also encompasses a brand-new visual identity. The result of a bold, uncompromising approach, the new visual identity turns the sport’s traditional style on its head and sets about blazing a new trail. 此次變革還包括了一個全新的視覺印象識別，這個剛勁有力的粗體字將傳統的足球運動風格開創為從頭到腳全面的新局。 It is an iconic, simple design centred around sharp lines and will surely steal the spotlight no matter where it is used. The design brings to mind a famous line from Gianni Agnelli: “I get excited every time I see a word beginning with J in the papers.” 這個標誌是以鋒利線條為中心的簡潔有力設計，不論在哪都必然會包攬全場焦點。這筆線條讓人想起Gianni Agnelli的知名妙語：「每次在紙上讀到Ｊ開頭的語句都讓我感到興奮。」 “No club in Europe has so far been able to transcend sport and convey the philosophy behind that,” explains Manfredi Ricca, Chief Strategy Officer for EMEA & LatAm at Interbrand, who teamed up with Juventus to develop the identity and concept of Black and White and More. 「歐洲至今尚未有球隊能以超脫運動的形式傳達其哲理意涵。」Interbrand公司的歐洲、中東、非洲、拉丁美洲地區首席戰略官，與Juventus一同開發此全新印象的 Manfredi Ricca說道。 “If there is one club capable of taking that step, it’s Juventus – the brand is synonymous with ambition and excellence and these are principles that can inspire truly unique experiences. The new visual identity has been designed to boldly take the club’s spirit into new, unexpected realms.” 「如果有哪支球隊能達到此一境界，那就是Juventus這個與抱負以及傑出相同意義的品牌了，並且這些特質也是勵發不凡體驗的精髓。新的視覺印象識別是為了在全新境界煥發Juventus精神而設計。」 The new identity will be applied to all of the brand’s physical and digital effects from July 2017 and was unveiled by president Andrea Agnelli during this evening’s event. Guests from the worlds of showbiz, fashion, sport and business – as well as the Juventus stars – were shown clips projected onto big screens and a dance show featuring spectacular light projections. 今晚活動中，這個從2017年七月起將會在Juventus所有實體及數位領域使用的識別由Andrea Agnelli在來自世界各地的影視、時尚、體育與商業界人士面前揭開神秘面紗，當然還有播放在大螢幕上的Juventus球星，以及一場投影光舞秀。 Three-time Oscar winner Giorgio Moroder gave a DJ set, while a performance from Oovee added to the spectacle of the evening. The event climaxed with the opening of another part of the building, where the new logo could be seen on the Bianconeri shirts and a range of objects featuring the new visual identity were on show. 由三屆奧斯卡獎得主Giorgio Moroder擔任DJ，Oovee獻上演出。博物館展覽區的開放啟用為活動帶來一波高潮，館區內可以看到新的標誌印在斑馬軍團球衣以及各式各樣的品項上，還有此視覺印象識別的展覽。 Finally, the guests raised a toast with '1897 cocktails', created for the occasion by Tommaso Cecca, a mixologist at Cafè Trussardi at La Scala. A special edition of the Jeep Renegade was also created for the event. 最後，賓客們高舉裝有紀念1897創隊雞尾酒的酒杯，這是來自米蘭斯卡拉廣場 Cafè Trussardi的調酒師Tommaso Cecca為這個活動的特調。一輛特製版的 Jeep Renegade也有參展。 As the guests moved through the rooms, each captivated, curious glance was like a brief glimpse into the future. Each step was a step into a new era. The Black and White and More era. 展區內每位參觀者入勝好奇的一眼一見都像是看見未來的驚鴻一瞥，一步步踏進這全新的世界：屬於「The Black and White and More」的紀元。 --- 官方Youtube目前有三部相關影片： Black and White and More: Juventus from 1897 to 2017 https://www.youtube.com/watch?v=iFWgQFOBowo

(隊徽演進史) Black and White and More: The future, now! https://www.youtube.com/watch?v=s26jlK8bUSY

(宣傳影片) Black and White and More: Buffon and Nedved https://www.youtube.com/watch?v=xx7sO9dvZ0k

(Nedved與Buffon訪談) -- Interbrand是一家國際性的品牌營造顧問公司。其網站也把這個活動放在首頁： https://i.imgur.com/nkuiRcW.png

Giorgio Moroder是義大利籍搖滾與電子音樂作曲家，根據Wikipedia他有三座奧斯卡獎、39次奧斯卡提名、三次葛萊美獎、四次好萊塢金球獎，還有他也是1990義大利世界盃主題曲的作曲者。 Oovee似乎是義大利的音樂團體，從Soundcloud上的歌曲聽起來是電子風格的創作與 remix為主。 -- 所以大家覺得新Logo如何？雖然說重點應該是品牌經營策略啦XD -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 1.169.167.167 ※ 文章網址: https://www.ptt.cc/bbs/Juventus/M.1484668261.A.C34.html ※ 編輯: dimhdp10 (1.169.167.167), 01/18/2017 00:14:07