Re: Nike re-signs Kobe

看板KobeBryant作者JasonLai (Beat the Suns！)時間18年前 (2007/06/06 00:38)推噓6(6推 0噓 0→)

留言6則, 6人參與討論串2/2 (看更多)

※ 引述《LakersSoul (laker?)》之銘言： : 來源：http://www.cnbc.com/id/19038737 : Nike Re-Signs Kobe : Wherever Kobe Bryant is playing, he'll be wearing Nikes. Sources are telling : CNBC that Nike has re-signed the guard to a multi-year extension. The exact : length of the deal and the terms are unknown. It is also not clear whether : Bryant's contract would vary depending on the market in which he is playing. : Although it was expected that Chinese sports and apparel company Li-Ning, which : has Damon Jones and Bryant's former teammate Shaquille O'Neal under contract, : would make a substantial bid for Bryant, sources say that it only got serious : with Nike. 不論Kobe會去哪裡打球，他還是會穿Nike球鞋。CNBC得知，NIKE已經跟這位後衛重新簽了複數年的延長合約。合約確切的年數跟條款還無從得知，而且 KOBE跟NIKE的合約會不會因為他在哪個球隊打球而有變動也不清楚。雖然李寧 —中國的體育用品公司，旗下有Damon Jones及KOBE前隊友，大O— 之前被認為會與NIKE競逐KOBE的合約，不過消息來源指出，只有NIKE是認真考慮這件事情。 : Bryant signed a five-year deal with Nike worth $45 million in June 2003, a : little more than a year after his six-year deal with Adidas expired. : About a month after Nike signed Bryant, he was charged with sexual assault. : While other companies chose not to renew Bryant's contracts – Coca-Cola, : McDonald's, Spalding and Nutella -- among them. But Nike and collectibles : company Upper Deck stood by him. 在他與ADIDAS合約結束後約莫一年，KOBE於2003年六月與NIKE簽下一紙五年四千五百萬的的合約。之後一個月，他遭受性侵害的控訴。當時其他公司，例如可口可樂、麥當勞、斯伯丁，以及Nutella，選擇不再更新KOBE的合約， NIKE以及球員卡發行公司Upper Deck依然支持KOBE。 : Nike didn't debut a Bryant shoe until March 2005 and didn't support it with : advertising and actually waited until July 2005 – more than two years into the : deal, once the civil case was settled and the criminal case was dropped – to : debut the association in a Sports Illustrated print ad. NIKE直到2005三月才推出KOBE的第一雙球鞋，並且直到該年七月才有廣告支持，在《運動畫刊》上刊登廣告，當時性侵害案的民事訴訟以和解告終，而刑事部分也未受起訴。 : The first shoe with Bryant's name on it was the Zoom Kobe I, which hit the : market in February 2006. The Zoom Kobe II hit stores in April of this year and : sources say they Nike officials are planning on launching the Zoom Kobe III on : January 1, 2008. 第一雙以KOBE命名的鞋子是ZKI，於2006二月上市；ZKII則是今年四月在賣場上架。據悉，NIKE正打算在2008一月發售ZKIII。 : Bryant's marketability has come full circle since the day he was charged with : sexual assault and some advertising executives labeled him as unmarketable. He : changed his jersey from No. 8 to No. 24 in the offseason and he will likely : finish as the league's best selling jersey this both the U.S. and China. Bryant : last finished No. 1 in the league in 2002-2003 – before he was charged. 在遭控性侵害之後，廣告業者曾經認為KOBE無法被行銷，如今他的市場魅力又回到原來的狀態。他在季前把球衣背號換成24號，並且可能是今年聯盟在美國及大陸球衣銷售第一名。他上一次球衣銷售奪冠是在2002 -2003球季，也就是他被控訴之前。 : As Bryant goes through the greatest sports marketing comeback of all time, : Nike -- which was willing to stick through it with him -- will now reap the : reward. Of course with the Lakers not making it past the first round of the : playoffs in the last three seasons, it isn't all that positive and Bryant -- : assuming he stays with the the team -- needs to lead the team deeper into the : playoffs to stay relevant. Bryant led the league in scoring with 32.8 points : per game this past season. 正當KOBE經歷這場史上最誇張的體育行銷大復活，NIKE由於過去樂於與他站在同一邊，因此正好可以收割甜美果實。當然，因為湖人隊在過去三年都無法通過季後賽第一輪，這不會是正面題材；而且如果假定KOBE要留在湖人，他就必須帶領球隊向季後賽挺進，並保持競爭力。KOBE季後賽的平均得分以32.8領先群雄。 --- 順手翻，不通順處請見諒謝謝a82k7網友提出指正～ -- Je mange, donc je suis. -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 140.119.145.248