[轉錄] James Marketing Might Never Recover

看板LeBronJames (雷霸龍·詹姆士 - 詹姆斯)作者Paraguay (巴拉圭)時間14年前 (2011/06/14 18:09)推噓2(2推 0噓 5→)

留言7則, 2人參與討論串1/1

※ [本文轉錄自 NBA 看板 #1Dzp5gPp ] 作者: ignisfatuus (I think I'm done) 看板: NBA 標題: [新聞] LeBron James' Marketing Might Never Recover 時間: Tue Jun 14 18:01:11 2011 LeBron James' Marketing Might Never Recover LBJ的市場價值可能再也無法恢復 Published: Monday, 13 Jun 2011 | 9:50 AM ET Text Size By: Darren Rovell CNBC Sports Business Reporter ----------------------------------------------------------- The saying goes that winning solves everything. But would it for LeBron James? I'm not so sure. 常言道:勝利可以解決所有問題。但對LBJ來說真的是這樣嗎? Like a medieval fable gone wrong, this King hasn't seen the error of his ways. He still doesn't get that fans aren't mad at his actual decision to leave Cleveland, but the way "The Decision" show went down. 就像中世紀的寓言那樣，這個"王"看不出自己的問題。他還是搞不懂，球迷不爽的不是因為他離開克利夫蘭，而是他離開的方式--The Decision。 And he still doesn't understand that the reason he is disliked so much is because he brings it on. 他也搞不懂，他之所以這麼討人厭，都是他自己造成的。 It's the little things that continue to push him back. Getting involved in petty antics like his coughing fit with Dwyane Wade, meant to mimic their opponent Dirk Nowitzki, no matter what they said in response. 許多的小事情讓他的形象越來越糟，像是跟著Wade一起模仿Dirk生病咳嗽。不管他們後來怎麼解釋都無關緊要了。 Or characterizing those who are rooting against him as people "with personal problems." Really? It's all them, not a bit of you? 或是覺得那些批評他的人"都有自己的難題"。真的嗎?他們有自己的難題你就沒有? It has to be hard to be LeBron James. I can't imagine and I have no clue what it's like. But I'm pretty sure that everyone who is involved in his inner circle—and his business partners are his high school friends—is too scared to bite the hand that feeds it. They're too scared to put the mirror in LeBron's face. 過LBJ的生活一定很不容易，我無法想像那會是什麼樣子。但我很確定他圈子裡的那些人 (生意上的夥伴都是高中朋友)，沒有一個人敢告訴他們的衣食父母--LBJ真話，他們不敢在LBJ面前放上鏡子讓他看清事實。 I'm surprised that those who have spent big money on his endorsements haven't done it. Instead, they've just taken a back seat. Out of all of James' sponsors, State Farm was the only one running a relatively new, regular commercial during the Finals. His largest sponsor, Nike was completely silent this postseason, as was Coca-Cola, which uses James for its Vitaminwater and Sprite brands. McDonald's ran its commercial with LeBron and Dwight Howard, but that was a spot that was a year and half old. Upstart energy strip Sheets is utilizing LeBron everywhere, but that has to do with the fact that James and his business partner Maverick Carter are intricately involved with the brand. 我很意外還有人花大前請他當代言人。但事實上，這些金主也開始觀望了。在所有廣告主中，只有State Farm在總冠軍期間拍了一支新廣告。 LBJ最大的廣告主--Nike在整個季後賽都很沉默。可口可樂也是一樣。麥當勞在總冠軍賽期間有支LBJ和D.Howard一起拍的廣告，但其實這支廣告是一年半前拍的。只有Upstart energy strip Sheets的廣告到處都看的到，但事實是， LBJ和他的生意上的夥伴Maverick Carter有投資這家公司。 Some will say it will be a tough offseason for those companies that back LeBron James because "The Decision" wasn't righted by an NBA title. I think the scary thing for those that back him off the court is, would a title really change things? 有些人認為這些支持LBJ的廣告主會覺得很頭大，因為"The Decision"沒有帶來總冠軍。但我認為對支持他的人來說，真正可怕的是:總冠軍有辦法改變他的形象嗎? Almost 24 percent of my Twitter followers, who voted in my poll before last night's game, said that LeBron James was the most disliked athlete ever. James was only beaten out by Barry Bonds (29 percent) and surrounded by OJ Simpson (12 percent) and Alex Rodriguez (9 percent). 在Game6之前，我的Twitter followers中有24%認為LBJ是有史以來最討人厭的運動員。只有Barry Bonds (29%)贏過他。OJ Simpson (12%)，A-Rod (9%)都還輸給他。 Would showing up in the fourth quarter and winning two more games really have flip-flopped that sentiment? Hard to believe. 在第四節爆發並多贏兩場球，真的能扭轉這種情況嗎? 我不太相信。 Reputation cannot be healed without dominance on the court or course. The only repair can come through championships—LeBron finally getting it done, Tiger beating Jack. But that doesn't mean that Tiger or LeBron will get back to where they once were. LeBron's height in the marketing world might always be remembered as the day before 'The Decision," just like Tiger's was the day before Thanksgiving in 2009. 除非在球場上主宰，否則名聲不太可能恢復拿下冠軍是唯一的方法。LBJ有一天終究辦的到，而老虎伍茲必須必須打敗Jack。但這不代表他們能回到過去那樣。LBJ的市場價值最高點是在"The Decision"前一天，就像伍茲是在2009感恩節前一天。 Winning a title is important for LeBron James. But the right person getting through to him as to why he's in this position to begin with, and for him to accept what they have to say, might be even more important 對LBJ來說，贏得一座總冠軍是很重要的。但是跟正確的人相處，了解自己一開始為何陷入現在這種處境，以及接受別人的意見，或許更為重要。 -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 123.240.22.136

推

vm3294vu6

06/14 18:02,

06/14 18:02

推

hllwolfkhan

06/14 18:02,

06/14 18:02

→

hllwolfkhan

06/14 18:02,

06/14 18:02