[轉錄] Nike Sold 500,000 LeBron Shoes
※ [本文轉錄自 NBA 看板 #1E303B6O ]
作者: liugayo (起起伏伏) 看板: NBA
標題: [外絮] Nike Sold 500,000 LeBron Shoes Last Year
時間: Thu Jun 30 12:51:20 2011
NBC Miami.com：http://bit.ly/jjEg6K
(節錄部分)
標題：Nike Sold 500,000 LeBron Shoes Last Year
Nike去年賣了50萬雙LeBron的球鞋
副標題：James is still the king of sports merchandising
LeBron James 仍是體育用品界賣相最佳的運動員
LeBron James may be the most vilified player in the NBA, but that didn't stop
Nike from selling a boatload of LeBron-branded shoes last season.
Yesterday Darren Rovell of CNBC tweeted,
"Nike says it sold more than 500,000 pairs of LeBron shoes this year."
LeBron可能是最受人討厭的NBA球員，但去年球鞋卻賣得最好
補充這位記者的twitter另外提到，https://twitter.com/darrenrovell
Nike basketball + Jordan brand = $1.9 billion business
加了Jordan的品牌，讓Nike的籃球週邊商品在全球賺進19億美元。
James' marketing might figures to only get stronger as Nike expands its
position in China, the world's fastest-growing consumer base.
Nike is well aware of this. Trevor Edwards, Nike's VP of Global Brand and
Category Management, told Rovell yesterday that LeBron represents a
"tremendous platform for growth."
He still hasn't won an NBA title, and might never eclipse Michael Jordan in
the pantheon of the NBA's greatest players, but LeBron James can at least
make a compelling argument that in terms of merchandising, he's already
become the next Jordan.
中國應該是成長最強勁的海外市場，而Nike副總裁 Trevor Edwards 告訴這位記者，
LeBron意味著"巨大平台的成長"
儘管LeBron本季沒能奪冠，而且不能動搖 Michael Jordan 在NBA史上的地位，但他在
體育商品界會是下一個像Jordan般具影響力的人。
再補充那位記者tweet
LeBron, Kobe, Wade, KD, CP3 all heading to China for Nike this summer.
Nike is a $2.1 billion annual biz in China.
Nike在中國賺了21億美元
Nike wholesale $ by sport: Running ($2.8 billion), Basketball ($1.9 billion),
Soccer ($1.8 billion), Athletic Training (1.7 billion)
Nike Golf was a $623 million business this year, down 4%.
以美國國內來說，賽跑賺最多，接著依序是籃球、足球、體育防護用具
高爾夫也有6億的商機
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※ 編輯: liugayo 來自: 118.170.20.195 (06/30 13:17)
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