[情報] MLB上半球季 各大平台收視率皆成長
Sports Business Journal
https://reurl.cc/5Rq63V
Audience Analysis: MLB national partners all seeing gains headed into All-Star b
reak
觀眾分析：MLB 全國轉播夥伴在明星賽前收視人數皆有增長
Heading into the MLB All-Star break, national audience numbers are trending in a
positive direction.
隨著MLB邁入全明星賽中場休息期，全國轉播的觀眾人數正呈現出積極向上的趨勢
MLB is seeing its strongest viewership numbers in years heading into the All-Sta
r break. First, Fox is having its best numbers since 2021 (2.06 million viewers)
and is up 1% from the same point last year. One example: Fox averaged 2.51 mill
ion viewers Saturday night for regionalized action featuring Astros-Dodgers (the
second-best Fox MLB window this season to date). ESPN’s “Sunday Night Basebal
l” package is at its best point since 2017 (1.75 million viewers) -- and is up
11% year-over-year. TBS/truTV is seeing its best numbers since 2015 for non-excl
usive games on Tuesday nights, averaging 377,000 and up 17% over last year. For
the out-of-market package on MLB.TV, audience numbers are at their best point ye
t for the platform.
FOX:平均206 萬人觀看(+1%)、2021以來新高
ESPN：平均175萬人觀看(+11%)、2017以來新高
TBS/truTV：平均37.7 萬人（+17%）、2015以來新高（為非獨家轉播）
MLB.TV觀眾人數也達到該平台歷來最佳水準
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