[外絮] 山貓改名黃蜂促進球票銷售已回收
Charlotte's name change boosting season ticket sales
By TheScore.com August 02, 2013
The Charlotte Bobcats only won 21 games last season, but the franchise is
seeing a huge boost in season ticket sales thanks to its bid to become the
Charlotte Hornets once again.
Sporting News report says Charlotte Bobcats ticket sales are up 59 percent
YOY, driven by the name change to the Hornets.
— Lang Greene (@LangGreene) August 2, 2013
New ticket sales are up 59 percent from last year and the Bobcats are also in
the NBA's top 10 for new season ticket sales for next season.
The rebrand is also creating opportunities for new sponsorships and
merchandising initiatives. The sales in team stores have doubled this summer
from where they were last year.
The Bobcats will officially become the Hornets again for the 2014-15 season.
雖然夏洛特山貓隊上賽季贏球不多，但是因為山貓隊已經競標成功並將改名回黃蜂，俱
樂部預見下賽季的季票銷售將大幅增長。
根據Sporting News的消息，從去年開始的新的季票銷售額已經增長59%，而且山貓也在
NBA新賽季季票銷售排名中處在前十名。
山貓隊的更名同時也將吸引新的讚助商和商業合作。相較於去年夏天，今年夏天球隊商
店的營業額已經翻倍了。
山貓隊將在2014-2015賽季正式改名黃蜂隊。
http://voice.hupu.com/nba/1474176.html
http://tinyurl.com/meaxmbp
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