[外絮] NBA曾試圖考慮藉由Bronny拉抬收視率
The NBA Floated the Idea of Getting America All Geared Up for All Star Game Week
end by Adding ... Bronny James
來源：https://bit.ly/3PW2miH
作者：Jerry Thornton
https://i.imgur.com/A5mMmXc.jpeg
Everyone's got an explanation as to why NBA TV ratings are down. From too much r
eliance on 27-foot jump shots to over-officiating to way too many cartoon charac
ters:
每個人對於 NBA的 電視收視率下降都有自己的解釋，從過度依賴 27 英尺外的跳投、裁判
吹罰過多，或是聯盟裡出現太多卡通角色。
https://i.imgur.com/a9GqVX4.jpeg
Adam Silver seems to think it might be those pesky, unnecessary 8 minutes a game
that pro basketball has always had, somehow killing the vibe now:
Adam Silver 似乎認為，罪魁禍首可能是那多餘的 8 分鐘比賽時間——職業籃球一直以來
都有，但現在卻突然被認為影響觀賽體驗：
https://i.imgur.com/OewtD6d.jpeg
#1dcg7fPz (NBA)
But whether it's the quality of the product or the Commissioner is right that we
're all too ADHD to sit through a regulation basketball game, what's not in disp
ute is that viewership is in a freefall Tom Petty (RIP) could've sung about:
不管問題出在比賽品質，還是 Silver 認為我們這代人都 ADHD 到無法坐下來完整看完一場
比賽，無庸置疑的是，NBA 的收視率正呈現自由落體式下滑，Tom Petty（RIP）恐怕都能寫
首歌來形容這個現象：
Sports Media Watch - Thursday’s Celtics-Lakers NBA regular season game averaged
1.2 million viewers across TNT and truTV, down 13% from Warriors-Kings last yea
r (1.39M) … Heat-Bucks, which began an hour later than scheduled, averaged 1.05
million — down 24% from Celtics-Heat a year ago (1.39M). …
Sports Media Watch——上週四 TNT 和 truTV 轉播的 Celtics vs. Lakers 例行賽平均收
視 120 萬人，比去年 Warriors vs. Kings 的 139 萬下降 13%……比賽因延遲一小時開打
的 Heat vs. Bucks 平均收視 105 萬，比去年 Celtics vs. Heat 的 139 萬下降 24%……
Rounding out the recent slate, ESPN averaged 1.17 million for Timberwolves-Maver
icks and 1.09 million for Warriors-Kings Wednesday, down 30% and up 80% respecti
vely from last year’s overlapping games on ABC.
ESPN 週三轉播的 Timberwolves vs. Mavericks 平均收視 117 萬，Warriors vs. Kings
則為 109 萬，分別較去年 ABC 轉播的同期比賽下降 30% 和上升 80%。
So like when Delta House was at it's lowest point, Silver's league decided this
calls for a stupid and futile gesture be done on someone's part. And they were j
ust the guys to do it:
A Bronny vs. LeBron 3-point shootout? Sounds like almost anything is on the t
able as the NBA looks to revamp its All-Star Game format.
所以，這就像 Delta House 遇到最低潮的情況一樣，Silver 領導的聯盟決定——這種時候
需要一個愚蠢且徒勞的舉動。而他們剛好就是最適合來做這件事的人：
Bronny vs. LeBron 三分球競賽？
聽起來幾乎任何事都有可能發生，因為NBA正在考慮重新設計全明星賽的賽制。
Source (paywall) - “The league has thought all of it through as it brings its A
ll-Star Game off life support, even the remote possibility that Bronny James —
as part of the G League team during the Rising Stars Challenge — could end up f
acing his father in a Sunday night semifinal."
消息來源 ——「聯盟在努力搶救全明星賽時，已經把各種可能性都考慮進去了，甚至包含
讓 Bronny James 以 G League 球員身份參加新秀挑戰賽，然後在週日晚上對上他的老爸。
」
President of League Operations Byron Spruell added that not only could this happ
en, some think it would actually help matters. “It’s a scenario that we coul
d have. Remember last year, G League won in the first round of Rising Stars.”
NBA 賽務總裁 Byron Spruell 進一步表示，不僅有這種可能性，有些人還認為這對收視率
有幫助：「這確實可能發生。記得去年 G League 球隊可是贏了新秀挑戰賽首輪比賽。」
That of course would be this Bronny James:
沒錯，我們說的就是那個 Bronny James：
https://i.imgur.com/IX8OSQw.jpeg
The Bronny that has Stephen A. Smith coming from a place of love and respect as
he implores, pleads with, begs his father to put an end to his humiliation:
那個讓 Stephen A. Smith 用「愛與尊重」的口吻，苦口婆心地懇求、哀求、乞求他老爸終
止這場羞辱的 Bronny。
https://i.imgur.com/KrbfPqV.png
The Bronny who's 0-fer from behind the 3-point arc and who would increase his FG
% if he goes 1-for-his next 15. That Bronny James is the guy who'd put eyeballs
on screens across the nation. Because we're all so fixated on the G League, pres
umably. And because it's so rare that Americans get to watch … a guy shooting h
oops with his dad? I guess?
那個三分球投出 0 中，必須「接下來 15 投 1 中」才能提高命中率的 Bronny。這個 Bron
ny James，真的能讓全美觀眾盯著電視看？因為大家對 G League 如此癡迷？因為美國人很
少有機會看到……父子倆一起打球？我猜是這樣吧？
Hey, I'd try and watch. That is, I might tune in if I'm sober enough on a Sund
ay night to remember the All Star Game is happening and there's literally nothin
g better on. Which are never the case. But still. I'd undoubtedly find some ente
rtainment value from the thousands of videos on X the next day. It's not often y
ou get to bear witness to the freakshow that would be an unlikable, narcissistic
egomaniac shame and embarrass his child on national TV, just for his own gratif
ication. That would be worth three minutes out of everybody's life.
好吧，我或許會試著看看——如果週日晚上我夠清醒，記得有全明星賽要播，並且確定沒有
任何更有趣的節目。這兩點通常不會發生。但沒關係，隔天我肯定會刷爆 X（前 Twitter）
，看各種精彩片段。畢竟，這可不是每天都能看到的景象——一個討人厭、自戀又充滿自我
崇拜的傢伙，在全國直播上羞辱自己的兒子，只為滿足他自己的虛榮心。這確實值得花三分
鐘看看。
To be clear, this is not about Bronny. Yes, he's a Nepo Baby. Plain and simple.
It would be the height of ridiculousness to pretend he's where he is on merit. B
ut that happens. It's life. When your parent is a star, you get a leg up. When y
our dad can hire and fire coaches and assemble his roster of teammates, you (jus
t to tweak the old baseball metaphor about being born on 3rd base) get to start
life at the free throw line and act like you drove the length of the court. It's
not anyone's fault. If I didn't like it, I should've been born to a future Hall
of Famer instead of a guy who worked for the phone company. No one promised it
would be fair.
先說清楚，這不是針對 Bronny。他確實是個「星二代」，這點毫無疑問。假裝他是憑實力
站在這裡，才真的是荒謬至極。但這種事本來就會發生，這就是現實。父母是明星，孩子自
然能有先天優勢。當你的老爸可以決定教練人選，還能自己挑隊友，你（就借用一句棒球的
比喻）甚至不用出生在三壘上，而是直接站上罰球線，然後假裝自己從後場運球衝了整個球
場。這沒什麼好抱怨的。如果我不爽，那當初就該投胎當個準名人堂球星的兒子，而不是出
生在一個電話公司職員的家庭。人生本來就不公平。
So it's OK to be a Nepo. Just be a good one. Ken Griffey, Jr. Barry Bonds. A Man
ning brother or a Manning grandson. Actor Bing Russell got shot hundreds of time
s in Westerns, bought a minor league baseball team, and fathered a boy who grew
up to be Kurt Russell. Hell, half the owners of sports franchises inherited thei
r teams from their fathers. There's no shame in it.
所以，當「星二代」沒關係，但至少要當個「好」的星二代。Ken Griffey Jr.、Barry Bon
ds，一個 Manning 兄弟或是 Manning 家族的下一代。演員 Bing Russell 在無數西部片裡
被射死無數次，後來買下了一支小聯盟棒球隊，然後他的兒子成了 Kurt Russell。甚至體
育產業裡一半的球隊老闆，都是繼承了老爸的球隊。這沒什麼好丟臉的。
But there is shame in being promoted to a job you're objectively terrible at. Wh
ich is ironically why the idea of trotting out the two Jameses - should it happe
n - actually would make All Star Weekend more worth watching. Just not for the r
eason Adam Silver might think.
真正丟臉的是，被推上了一個自己完全不勝任的位置。而諷刺的是，假如全明星週末真的讓
這對 James 父子登場，還真可能讓比賽變得更值得一看——只是不是 Adam Silver 所想的
那種方式。
-
文有點長，這篇作者雖然感覺用詞有點激烈
但也算是種不同的觀點，分享給大家參考看看
--
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※ 文章網址: https://www.ptt.cc/bbs/NBA/M.1738292429.A.AE8.html
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