[外絮] Caitlin Clark是促使Curry離開UA的因素
原文網址:https://reurl.cc/jmlVVZ
Everyone wants to be in business with Caitlin Clark, even NBA superstars like St
ephen Curry. According to a new report from Bloomberg, Under Armour's inability
to sign Clark played a role in Curry's long-term relationship with the brand det
eriorating before ultimately ending earlier this month.
每個人都想和 Caitlin Clark 合作做生意,連像 Stephen Curry 這樣的 NBA 超級巨星也
不例外。根據《彭博社》的最新報導,Under Armour沒能簽下 Clark,這件事在某種程度上
影響了 Curry 與該品牌長期合作關係的惡化,並最終在本月稍早走向結束。
Curry had been with Under Armour since 2013, prior to his ascension to the top o
f the sport, but the two sides parted ways earlier this month. Curry's standalon
e venture, "Curry Brand," will continue independently, and, as a sneaker free ag
ent, he is free to wear other brands.
Curry 從 2013 年就與 Under Armour 合作,那是在他成為聯盟頂尖球星之前,但雙方在本
月初正式分道揚鑣。Curry 自有品牌「Curry Brand」將會獨立運作,而現在身為「球鞋自
由球員」的他,也能自由穿著其他品牌的球鞋。
"Under Armour believed in me early in my career and gave me the space to build s
omething much bigger and more impactful than a shoe," Curry said in a press rele
ase. "I'll always be grateful for that."
Curry 在新聞稿中表示:「Under Armour 在我職業生涯早期就相信我,並給我空間打造出
比一雙球鞋更大、更有影響力的東西。我永遠會為此心懷感激。」
While Under Armour believed in Curry earlier than most, the Warriors star and hi
s camp had grown "frustrated" with the company in recent years. Via Bloomberg:
儘管 Under Armour 的確在很早期就看好 Curry,但《彭博社》指出,近幾年這位勇士球星
與他的團隊已經對公司感到「失望」與「不滿」。
Curry and his advisers became frustrated by what they viewed as underinvestment
in the brand, according to people familiar with the situation who asked to not b
e identified because details of the relationship are private. Meanwhile, the div
ision's sales weren't meeting the company's or Curry's expectations, the people
said.
據知情人士透露(因為相關細節屬私人關係,因此要求匿名),Curry 和他的顧問團隊對他
們認為品牌投入不足的情況感到越來越挫折。同時,這個事業部門的銷售表現,也未達到公
司或 Curry 本人的預期。
Part of Curry's frustration reportedly stemmed from Under Armour's failed attemp
t to sign Clark when the women's basketball phenom was on the market early last
year. Clark ultimately signed an eight-year, $28 million deal with Nike, which i
ncluded a signature shoe. Here's Bloomberg again:
據報導,Curry 的不滿部分源自 Under Armour 去年試圖簽下 Caitlin Clark 但失敗的事
件。當時這位女子籃球的超級新星正對外開放合作洽談,最終她與 Nike 簽下一份 8 年、2
800 萬美元的合約,其中包含個人簽名鞋。以下是《彭博社》的說法:
One sore point for Curry was the attempt last year to recruit Caitlin Clark to j
oin his brand, according to people familiar with the matter. He and the company
pursued the phenom, but Under Armour's offer trailed the total value of Nike's p
itch, the people said. Clark, now a star in the WNBA, opted to sign with Nike.
知情人士表示,讓 Curry 感到介意的一件事,是公司去年試圖招募 Caitlin Clark 加入他
的品牌。他和公司都曾積極追求這位天才球員,但 Under Armour 的報價總額低於 Nike 的
提案。如今已成為 WNBA 巨星的 Clark,最終選擇與 Nike 簽約。
After Clark signed with Nike, The Wall Street Journal reported the respective of
fers she received at the time. While Under Armour's offer was better on a per-ye
ar basis, it was significantly shorter than Nike's offer.
在 Clark 與 Nike 簽約後,《華爾街日報》也曾披露當時她收到的各方報價。雖然 Under
Armour 在「每年金額」方面更優,但合約年限卻比 Nike 的提案短得多。
In August, Nike made Clark a "Signature Athlete," introduced her unique logo and
confirmed that her first signature hoe will be released in 2026. Sneaker insid
er and expert Nick DePaula told Front Office Sports that the shoe could be worth
over $100 million to Nike. However much Nike ends up making on Clark's shoe, it
will be far more than the $28 million they gave her -- nevermind what they make
on merchandise and Clark's "Player Edition" shoes.
今年 8 月,Nike 正式把 Clark 定位為「擁有個人簽名鞋的頂級選手」,推出她的專屬 Lo
go,並確認她的第一雙簽名鞋將在 2026 年上市。球鞋圈權威 Nick DePaula 告訴《Front
Office Sports》,這雙鞋對 Nike 的價值可能超過 1 億美元。無論 Nike 最終靠 Clark
的球鞋賺進多少,肯定都會遠超他們給她的 2,800 萬美元──更不用說周邊商品,還有 Cl
ark 的「球員版」球鞋所帶來的收益。
Under Armour's decision to not do whatever it took to sign Clark -- one of the m
ost popular athletes in America with a rabid fanbase -- seemed short-sighted at
the time. It only looks worse now that Curry has walked as well.
回頭看,Under Armour 當初沒有全力簽下 Clark──這位全美人氣爆棚、粉絲極度狂熱的
運動明星──當時就顯得有些短視。如今連 Curry 也離開了,這項決策看起來就更失策了
。
心得:UA還有靈壓嗎
--
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※ 文章網址: https://www.ptt.cc/bbs/NBA/M.1764040626.A.69A.html
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