[外電] 遊騎兵主場改名了!!!!!
Rangers rename home Globe Life Park in Arlington
Team says naming rights deal among the best in history for any baseball
facility
By T.R. Sullivan / MLB.com | 2/5/2014 1:24 P.M. ET
source: http://ppt.cc/OE4F
ARLINGTON --
The Ballpark in Arlington is now called Globe Life Park in Arlington.
整篇重點其實就這一句：遊騎兵主場從＂Rangers Ballpark in Arlington＂改名為
＂Globe Life Park in Arlington＂。
In what is expected to be a major new source of revenue, the Rangers
announced a naming rights deal for their park at a news conference on
Wednesday morning. Financial terms were not announced, but Joe Januszewski,
the Rangers' executive vice president of business partnerships & development,
said it is among the best deals in history to be procured for the naming
rights of a baseball facility.
"Looking at the deals done, I'd put us in the top two of any ballpark in
baseball," said Januszewski, who led a three-year search for a naming rights
partner that really grew in earnest over the past six to eight months.
"This is another long-term sustainable cash flow that will enable us to be
competitive in the long term," Rangers co-owner Ray Davis said. "Your
turnstile revenue is variable depending on how your team is doing on the
field. But when you have long-term sustainable income over 10 years, you're
able to make better decisions."
「這項長期穩定的收入（指賣出球場十年的命名權）可以讓我們保有長久競爭力，
有了這十年的錢，我們就有能力做出更好的決策。」
Davis said this deal will help the Rangers over the long term, but it is not
expected to have a significant impact this winter.
"I think we already spent that [money]," Davis said.
The Globe Life and Accident Insurance Company provides life and health
insurance nationwide, with executive offices based in Oklahoma City. The
company is a wholly owned subsidiary of Torchmark Corporation, which is based
in McKinney, Texas, north of Dallas. The company has approximately 3.9
million policy holders representing over $60 billion in insurance.
買下命名權的公司叫作＂The Globe Life and Accident Insurance Company＂，
是一間人生健康保險公司。總部在奧克拉荷馬市，並且擁有一間位於北達拉斯
麥金尼的子公司。
The Globe Life and Accident Insurance Company有大約三百九十萬的保險人，
保險金額超過六百億（美金！）。
"We're honored to partner with the Texas Rangers, and we're excited to see
the Globe Life name on this beautiful facility," Globe Life president Bill
Leavell said.
In addition to the naming rights, Globe Life is also planning to make a
substantial commitment to local youth baseball and softball programs through
a grant partnership program with the Texas Rangers Baseball Foundation.
這間公司也打算資助阿靈頓地方基層棒球和壘球隊。
"That was one of the significant pros of this deal," Januszewski said. "These
folks made it clear this was not an advertising ploy, but they wanted to be
ingrained in the community. The revenue is important, but also important is
the quality of people and the quality of the company. To that end, it was
important to have someone who shares our values of our Foundation and the
efforts in the community."
The new name is expected to be included around the park by Opening Day. Part
of the deal was to retain the city of Arlington within the name.
"Arlington has been an excellent partner, and we are in Arlington," Davis
said. "We wanted to honor that. There has been 20 years of history here, we
don't want to forget our history."
The Rangers' current ownership group took charge of the club in 2010 and
immediately began looking for a naming rights partner. Januszewski said they
approached "hundreds of companies" during the search, including some based in
Texas, some national and some multinational companies. He said the search was
narrowed down to three before the deal with Globe Life was completed last
week. Januszewski did not name the other two companies, but one was based in
Texas and the other was international.
"Each of them had great offers and were unique companies," Januszewski said.
"There were a lot of pro's. At the end of the day, we felt really good about
partnering with this company."
Globe Life Park was opened as the Ballpark in Arlington in 1994. In 2004, the
name was changed to Ameriquest Field in Arlington, but that only lasted three
years. The official name was changed to Rangers Ballpark in Arlington in '07
after Ameriquest Mortgage was shut down during the country-wide financial
crisis.
現在這主場在1994年啟用，當時的名稱是＂the Ballpark in Arlington＂。
2004年改為＂Ameriquest Field in Arlington＂，但這名字只使用三年，2007年
球場又改名叫＂Rangers Ballpark in Arlington＂，原因是原本擁有命名權的
Ameriquest Mortgage公司在金融海嘯中倒了。
The Rangers were one of 10 clubs that had not sold the rights to the name of
their ballpark until the new deal was announced. The remaining nine are Angel
Stadium of Anaheim, Dodger Stadium, Fenway Park, Marlins Park, Oriole Park at
Camden Yards, Kauffman Stadium, Wrigley Field, Yankee Stadium and Nationals
Park.
***
現在是能賣能換的部分都要趕快出清嗎...Orz
--
◆． ２０１０ American League CHAMPION ．◆
◆． ２０１１ American League CHAMPION ．◆
★．TEXAS RANGERS．★
Keep walking, Ranger walker.
－－ForgerEames
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 36.230.248.84
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我猜命名權賣了多少錢是機密XD
球團應該不會想讓別人知道自己又多了多少錢可以花、在球員市場的競爭力提升多少，
不過可能可以從那間保險公司的財報中看出端倪。
（如果有時間和興趣去研究他們的財務報表的話XD）
※ 編輯: ForgerEames 來自: 36.230.248.84 (02/07 02:01)
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