[轉錄]PETE SAMPRAS BECOMES PART OWNER OF 'TENNIS' MAGAZINE
PETE SAMPRAS BECOMES PART OWNER OF 'TENNIS' MAGAZINE
Retired Superstar to Handle Marketing Duties, Contribute Editorial
October 06, 2003
QwikFIND ID: AAP04R
By Rich Thomaselli
NEW YORK (AdAge.com) -- Pete Sampras, who lived on the cover of Tennis magazine
during his illustrious 15-year career, will now have his name on the masthead.
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Mr. Sampras has become an equity partner in the magazine and will also serve as
a special consultant and editorial contributor. He joins fellow tennis legend
Chris Evert, who has served as the magazine's publisher for the past three
years.
Terms of Mr. Sampras' financial stake were not disclosed.
Not a figurehead
"It is a financial commitment as an investor, partner and part-owner," said
Ed Hanasik, vice president of marketing for Miller Publishing Group, Los
Angeles, which owns Tennis. "This is not a figurehead position. He'll be
actively involved in a number of things."
Mr. Hanasik said part of Mr. Sampras' duties include corporate and marketing
efforts, as well as magazine endeavors with advertisers.
Mr. Sampras, who retired from professional tennis earlier this year, comes in
at a time when the magazine is enjoying modest gains across the board. Through
August 2003, ad pages were up 4.5% year-to-date over 2002, and ad revenue was
up 4.9% to almost $20 million. For the six-month period ended June 30, the
magazine's paid circulation was 715,693, up 1.6% for the same six-month
period in 2002. But the bulk of that comes from a deal with the United States
Tennis Association. Every person who pays for a USTA membership automatically
receives a yearly (10 issues) subscription to Tennis.
Juniors (under 19 years of age) pay $15 a year for membership in the USTA,
adults pay $35 and two or more members of the same family pay $55.
Single-copy sales of Tennis sell for $3.99.
14 Grand slams
Mr. Sampras won a record 14 Grand Slam men's singles titles during his career,
including seven Wimbledon crowns and five U.S. Open championships, and earned
more than $41 million in winnings. He could not be reached for comment, but
said in a statement: "Tennis magazine has always been the leader and the pulse
of the industry. It's definitely a way for me to remain involved in tennis
while helping to grow and improve the sport."
Ms. Evert has been the magazine's publisher since 2000 and also contributes a
monthly article, as well as serving as a corporate and marketing ambassador for
the title. She won 18 Grand Slam women's singles titles during her career
before retiring in 1989.
"We now have, arguably, the greatest male and female U.S. tennis players in
history on board at Tennis magazine," said George Mackin, president of Miller
Publishing Group.
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