[情報] NIKE 新廣告：Be Your Own Fan
下載：http://www.adme.ru/nike/2008/09/10/23799/ (最下面)
NIKE 放到 youtube 上了：http://tw.youtube.com/watch?v=G_54TrljaqI
http://www.guardian.co.uk/global/2008/sep/09/advertising
↑廣告影片在裡面，風格相當不一樣哦！
Nike has launched a series of animated online ads that tell
the story of the challenges faced by athletes such as
tennis star Maria Sharapova and runner Nicola Sanders, as
part of a pan-European campaign to inspire young women.
The five films, developed by Wieden & Kennedy Amsterdam,
form part of a wider multimedia campaign which includes a
coffee table book, exhibitions at flagship Nike stores,
digital advertising and posters.
Nike's ads, which use the strapline "Here I Am", use
different styles of animation to tell the story of the
individual journeys the five women have made to become top
athletes.
The film featuring Sharapova, titled "Be Your Own Fan",
tells of the Russian tennis sensation's rise from a
childhood in Siberia to the number one ranked player in the
world.
Nike's ad highlights the criticism and negativity that
Sharapova had to overcome – such as she was "Just another
pretty face" – in becoming a global sports star. It ends
with a call for women to "Be strong like Maria".
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※ 編輯: jcshie 來自: 118.166.123.137 (09/15 08:12)
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