[情報]William Morris Agency loses Roddick
Daniel Kaplan
Street & Smith's SportsBusiness Journal Staff
The William Morris Agency Inc. entertainment firm no longer manages the off-
court career of U.S. Open champion Andy Roddick of Austin.
SFX Sports Group Inc., Roddick's original agent -- which shared management
duties in 2003 -- now has control over the 22-year-old star, who ended 2003 as
the world's No. 1-ranked player.
"We had a one-year deal with ... Roddick," says Chris Petrikin, a spokesman for
Beverly Hills, Calif.-based William Morris. "All sides agreed on the
difficulties of co-representation. The lack of communication just didn't work."
Washington, D.C.-based SFX, which fended off rival agencies this time last year
to retain Roddick, declines to comment.
William Morris was brought aboard to position Roddick, who dates pop music star
Mandy Moore, in the entertainment business. TV shows, commercials and
appearances were supposed to flow from William Morris' media contacts.
William Morris produced only a Rolex deal, a standard endorsement for a top-
ranked tennis player. Ironically, Roddick's "Saturday Night Live" and MTV
appearances last fall, the kind of shows William Morris was brought on board to
arrange, were set up by SFX.
Roddick's only endorsements are Rolex and his racket and Reebok contracts, a
fairly minimal portfolio for a player who is ranked No. 3 in the world.
A reality TV series featuring Roddick and his life on the tennis tour
originated with SFX, Petrikin say. But that concept is on hold, sources say.
For William Morris, the loss of Roddick follows by exactly a year Pete Sampras'
defection to Cleveland-based IMG from the Hollywood talent agency. Sampras
retired soon after.
In tennis, William Morris manages Serena Williams' off-court career and Jelena
Dokic for all deals.
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Andy從去年開始 大大小小的事情變個不停
從教練 訓練師 到Agency 換啊換
是好是壞呢？
目前看來 教練換的是好 其他的嘛.....=.=a
再看看啦....
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※ 編輯: longgame 來自: 218.184.162.63 (02/10 23:53)
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