[情報] Chicago Sky Unveil New Logo
Chicago Sky Unveil New Logo
November 7, 2018
The Chicago Sky unveiled a new logo and color scheme today, marking the first
time in franchise history the branding and identity has undergone a change
since the team’s inception in 2006.
“The entire Sky organization is thrilled to share our new logo with the city
of Chicago and our fans,” said Sky President and CEO Adam Fox. “This is an
incredibly exciting time to be in for our franchise. We believe this new look
is strong, modern, and refined; all traits that represent the next generation
of Chicago Sky basketball.”
Crafted over a course of a year-long design process in collaboration with
creative agency David Day Associates, both the primary and secondary logos
pay tribute to the city of Chicago. The revamped branding elements introduce
the colors black and grey to complement the Sky’s iconic blue and yellow
tones, for a sleek, bold, and contemporary look.
“With the team’s move back to the city last season, it was the right timing
for us to welcome in a new era of the Sky logo and brand,” Fox said of the
team’s first logo change in its 12-year history.
The Sky recently finished its first season on their new home court of
Wintrust Arena, located in the heart of the South Loop. Chicago holds the No.
4 overall pick of the 2019 WNBA Draft in April.
https://www.wnba.com/news/chicago-sky-unveil-new-logo/
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