[情報] WNBA跟NIKE合作球衣
With the WNBA, Nike Embraces a Partnership Built on Progress Through Sport
April 8, 2021
Nike’s Sonja Henning believes that a league partnership can’t be just a
business transaction. For the VP of North America League Partnerships, an
athletic brand must choose to be about more than sport for sport’s sake. It
must use sport to create a more inclusive, more equitable future for players
everywhere.
“In 2021, Nike has a responsibility in our league partnerships to invest at
a level that stands for something more,” says Henning, a former WNBA point
guard. “We have to make sure that ‘for all’ means inclusivity into a
community where women can participate in sport, and in the conversations that
only sport can open up.”
As the WNBA prepares for its 25th season, the league continues to be more
than the pinnacle arena for aspiring hoopers. It also serves as a cultural
platform for players to speak on social justice, equality and inclusivity
issues. For Nike, that means the partnership must be based on mutual,
reciprocated values, forged out of trust and respect.
“From the WNBA’s inception, we know and trust the league as partners, and
vice versa. As we continue to grow our partnership and together move forward,
the trust has to remain,” says Henning. “Nike and the WNBA are aligned in
our belief that together we’re responsible to help shape society and the
future for the better.”
That mission begins with listening to players’ needs to improve product
performance benefits. Nike has partnered with the WNBA for its game uniforms
since 2018, but there was clearly more to be done — more personalization,
more options, more storytelling, and more attention to the careful dialing-in
of performance features. Last year’s Swoosh Fly collection, a series of on-
and off-court staple pieces, continued a re-dedication to stylistic
expression and function in designing a new, comprehensive
Nike and the WNBA’s partnership through programs and initiatives indicates
the way both groups see women’s sport — as a position of influence for
spectacular athletes and for leaders shaping the future of women’s sport and
beyond.
“Societally, you’re seeing people realize that the league is full of
multidimensional individuals who are playing at the highest level and are
also committed to bringing their voices and experiences to important issues,
” says Henning.
The Nike WIN Program began in 2019 and focused on bringing retired WNBA
players to Nike to help develop their post-career skills through working
cohorts during the course of two years. Teams at Nike working with the WNBA
saw the capacity of its players as leaders, with seats held by veterans and
rookies alike, all of whom could transfer their skills to a corporate setting
and lift up their teams through a diverse blend of interpersonal qualities
forged on the court.
The WNBA also views input from all ages as valuable. Last summer, Seattle
Storm point guard Sue Bird recalls how impressed she was by the number of
young teammates who took charge vocally in organizing their teams to
understand a collective point of view regarding voting education.
“When I was younger, having a broader conversation about voting didn’t
factor into my life,” says Bird. “It wasn’t a conversation our league was
having. But now you have young leaders who are stepping up and bringing
together their teammates to speak about those important issues that are
taking place in our country. That engagement across the board is where our
league is at. We’re all on board.”
Bird’s observation carries into Game Growers, which Nike partnered to help
launch in 2019 to give the tools to seventh and eighth grade girls who want
to encourage more girls in their communities to play sport. Both WIN and Game
Growers are grounded in the notion that young and experienced voices can
bring valuably diverse thought to a range of culturally significant topics,
be it inspiring young girls’ participation in sport or elevating women more
broadly into leadership positions.
The energy from within the WNBA to move beyond the box score as the metric
for the league’s progress challenges partners like Nike to transcend its
relationship beyond donations or branded gear.
“Nike’s support as an inaugural WNBA Changemaker will enable us to continue
transforming our league in key areas, and through our partnership, Nike
continues to raise the bar in stepping up and supporting the current and next
generation of elite athletes,” says WNBA Commissioner Cathy Engelbert. “We’
re grateful for their steadfast support of the league and the players of the
WNBA, contributing to a bright future for women’s sports.”
The distinction is a gesture of trust, Henning says, setting a relational
charge that will guide the league’s next 25 years: a challenge for Nike to
be a better, more thoughtful, more multifaceted league partner. That goal, on
the 25th season of the WNBA, pushes Henning and teams across Nike forward as
they think about what’s in store for the league’s evolution.
“Twenty-five years ago, the WNBA was a league that none of us knew was
possible,” Henning says. “Today, we’re in an empowering moment for women’
s basketball players, but also for female and non-binary athletes across all
sports. I can’t wait for what the next 25 years hold.”
連結: https://reurl.cc/E2yxG1 (已縮短網址)
各隊球衣設計:https://www.wnba.com/nike-jerseys-2021/
影片 https://www.wnba.com/video/wnba-athletes-unbox-new-nike-uniforms/
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