[情報] Volvo和Lin簽下代言約了
看板Jeremy_Lin (林書豪)作者huibear0104 (搖滾熊)時間13年前 (2012/03/19 12:52)推噓50(50推 0噓 53→)留言103則, 47人參與討論串1/3 (看更多)
Volvo Inks Global Endorsement Deal With Jeremy Lin
Volvo Cars has signed New York Knicks point guard Jeremy Lin to a global
endorsement deal and will announce details March 19 at a press conference at
Chelsea Piers in New York City.
Lin in his first game for the Knicks in December, 2011.
Volvo is owned by China's Zhejiang Geely Holding Group Co.
According to a statement from Volvo, Mr. Lin "is expected to help in the
marketing efforts of Volvo in several international markets and help
establish the brand with younger and performance-oriented customers."
Speculation has been abroad in recent weeks that the 23-year-old Mr. Lin, who
was born in the U.S. of Taiwanese immigrant parents, was negotiating with
Volvo, and that he would be the focus of an ad campaign for the brand's
important, and expanding, Chinese automotive market. Volvo hopes to double
its global sales to 800,000 by 2020; it sold about 47,000 cars in China last
year.
壓力好大 Lin要賣400,000台車XDDDD
In an interview in Germany in September, Volvo's VP-Global Marketing Richard
Monturo said the company is focusing on social media and digital. "We think
the primary device in auto marketing is the internet," said Mr. Monturo. "We
have teams focusing on how we can upgrade the user experiences in all our
social presences. We're using the 'designed around you' idea but
trans-creating around the world."
Mr. Lin may fit with that strategy. The 6-foot-3-inch guard, who ascended to
NBA fame amid a eruption of "Linsanity," blogs in both Mandarin and English.
His Twitter feed has more than 664,000 followers.
Volvo, which had been owned by Ford Motor Co.before it was bought in 2010 by
Geely, has long been known in the U.S. for its emphasis on safety and
reliability, and its station wagons became a symbol of suburban affluence in
the 1980s.
As for Mr. Lin, he was signed by the Knicks late last year after appearing in
29 games with Golden State. In his 12 starts before the All-Star break, Mr.
Lin averaged 22.5 points and 8.7 assists, and New York had a 9–3 record.
Just this past Saturday, Mr. Lin scored 19 points to help the team defeat the
Indiana Pacers, 102-88, under their new interim coach, Mike Woodson.
http://adage.com/article/news/volvo-inks-global-endorsement-deal-jeremy-lin/233385/
介紹車子就不翻啦 3/19的記者會上會公告代言細節
>v< 恭喜啦 $$入袋 ~
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