[News]ATP Announces Latin American Swing For …
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恭喜南美洲明年在INTERNATIONAL SERIES更進一步的擴大賽事規模!
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The ATP and the tournaments join forces to promote the sport in the region.
The ATP announced today that the Latin American tournaments and ATP have
created a cooperative venture for the marketing, distribution of television
rights, sponsorship sales and promotion of the sport in Latin America based
on the 2004 series of tournaments.
Today, many Latin American players are positioned in the top echelon of the
ATP rankings and, together with the Spaniards, they have become a dominant
force in tennis. The success of these players has been due in part to the
investment the Latin American tournaments have made in the region by
providing playing opportunities for Latin and Spanish players.
With the addition of Brasil, the 2004 Latin American swing will be comprised
of four tournaments on clay.
February 9 - 15
Bellsouth Open by Rosen in Via del Mar, Chile
February 16 - 22
Copa AT&T in Buenos Aires, Argentina
February 23 - 29
Brasil Open in Costa do Sauipe, Brasil
March 1 - 7
Abierto Mexicano de Tenis in Acapulco, Mexico
For 2003, Costa do Sauipe will still be held on hard courts the week after
the US Open but beginning in 2004, the event will move to February and be
held on clay courts.
"With the addition of the Brazilian tournament to this time of the calendar
year, we are able to consolidate the swing and make it more marketable for
the players and tournaments. To have a consolidated swing at beginning of
the year and in such great locations recognizes the excellent work done by
these tournaments, that have contributed to the development of Latin
American players and have also brought the Latin American market and the
ATP circuit closer together", said Mark Miles, Chief Executive
Officer of the ATP:
For the four tournament directors (Alvaro Fillol, Marta Jaite, Fernando
von Oertzen y Ra Zurutuza): "This is an important step for the growth
and development of the sport in Latin America. Our tournaments have played
an important role in the success of the Latin and Spanish players, who are
becoming a dominate force in tennis worldwide. We believe this new
cooperative venture with the ATP will allow tennis to grow in the region
for the benefit of fans, sponsors and the media.
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