[情報] Aspiration執行長當初執意要給可愛合約
https://reurl.cc/7Vlmjk
But the Leonard deal was a curious one, a source within the company told Boston
Sports Journal. According to our source, none of the high-powered executives wer
e consulted about the massive, $28 million endorsement deal Leonard signed, and
Cherny never presented the deal to Aspiration’s Board of Directors.
不過根據公司內部消息人士向《Boston Sports Journal》透露，Leonard 這份合約相當耐
人尋味，消息人士指出，這筆高達2800 萬美元的代言合約，並未徵詢任何高層主管的意見
，執行長Cherny 也從未將此案提交給Aspiration的董事會審議
BSJ has learned the deal was presented to the executive team as-is, with no oppo
rtunity for further analysis.
《BSJ》獲悉，這份合約在提交給管理團隊時，已是「既定事實」，沒有留給他們進一步分
析或審查的空間
Typically, the Chief Financial Officer (Avenesian) would have run an analysis of
the return on investment. The Chief Legal Officer (Shuckerow) would have negoti
ated the contract. And the Chief Marketing Officer (Weishaupt) would have develo
ped the branding synergies. According to insiders at Aspiration, the team was ne
ver given the opportunity to perform any of these tasks.
通常情況下，財務長會進行投資報酬率分析；法務長會負責合約談判；行銷長則會規劃品牌
協同策略，據 Aspiration內部人士透露，這個團隊從未被給予執行上述任何工作的機會
Had they followed typical procedures, BSJ has been told they would have objected
to the deal. Cherny, who served as CEO, signed the deal against the wishes of h
is management team, who saw it as a poor use of cash resources.
據《BSJ》消息來源表示，如果按照正常流程走，管理團隊本會對這份合約提出反對，當時
擔任執行長的Cherny，卻在管理團隊明確認為這是資金錯置的情況下，仍執意簽下了這份合
約
The deal was characterized as a "no-show job" on the Pablo Torre Finds Out podca
st. Leonard did not appear in promotional material as other endorsers did, but s
ources tell BSJ that the marketing team and broader management team, excluding C
herny, saw no brand synergy with Leonard and chose not to use his services. They
instead preferred to partner with climate-focused influencers.
與其他代言人不同，Leonard並未出現在宣傳素材中，《BSJ》消息人士指出，Aspiration的
行銷團隊與管理層認為Leonard與其品牌沒有協同效應，因此才選擇不用他，而是傾向與專
注氣候議題的影響者合作
—
所以是CEO執意要給這合約，事先沒跟其他主管討論過
然後簽下後，Aspiration行銷團隊覺得可愛跟他們品牌不太搭
所以就沒找他拍宣傳素材了
--
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