[花邊] UA將Curry Brand IG的50萬粉絲轉移UA Basketball

看板NBA (美國籃球)作者kakala99 (Fernando Torres #9)時間2小時前 (2026/02/19 20:14)推噓35(35推 0噓 7→)

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Even though Under Armour told Sole Retriever directly back in December that “ as part of the separation agreement, Steph Curry will own the logo, trademark and brand,” it seems like they’re going back on that promise now. Guess Pete Davidson didn’t give those new skate shoes the bump they expected. We noticed recently that Curry Brand had just 200-something followers on Instagram, which was just wrong. Steph’s eponymous brand had roughly half a million followers before their breakup at the end of last year. So, we looked into it. Turns out, the Under Armour Basketball division’s Instagram account was losing, on average, a little more than 3,400 followers every month throughout all of 2025–until December. In the final month of last year, the @UAbasketball account gained 497,341 followers. Wow, great job team, guess people just all of a sudden fell in love with the brand at a rate never seen before in the history of humans. Under Armour去年12月曾直接向Sole Retriever表示，「根據雙方的解約協議，Stephen Curry將擁有其標誌、商標與品牌所有權」，但他們現在似乎打算反悔這項承諾。看來Pete Davidson並沒能替他們的新款滑板鞋帶來預期中的話題與銷量加持。我們最近注意到，Curry Brand在Instagram上只有200多名追蹤者，這根本不合理。去年年底雙方解約前，Curry Brand原本有大約50萬名追蹤者。於是我們深入調查了一下，結果發現Under Armour Basketball的Instagram帳號在2025年裡，每個月平均都會流失超過3,400名追蹤者一直到12月為止。就在12月@UAbasketball這個帳號一口氣增加了497,341名追蹤者。哇，這個團隊表現真棒，大家就這麼突然、前所未見地愛上這個品牌了呢。 Seriously, though, we all know an Under Armour-affiliated account that was losing almost 3,500 followers every month consistently couldn’t have possibly added nearly 500,000 new followers without buying them on the dark web or taking them from one of their other accounts. Spoiler alert, it was the latter. The 497,341 followers Under Armour Basketball added was the exact number @CurryBrand lost, meaning Under Armour had Instagram migrate Curry’s followers to their UA Basketball account, which the social media platform will do on occasion. All that was left on Curry Brand’s page after the mass exodus was 210 followers, which we can only assume are made up of Curry’s family and friends, plus roughly 85 Kevin Durant burner accounts. We reached out to Under Armour for comment but they’re not exactly taking our calls or e-mails at this time, as they feel we (as in all of us collectively in the world) took Steph’s side in the breakup. Multiple sources familiar with the situation have told us this shift occurred internally, sharing details regarding the sequence of events leading to the change. We have also been told that specific requirements were communicated to Stephen Curry in order to retain ownership and control of these Curry Brand assets (including followers), and that his failure to meet those requirements resulted in the transfer of associated digital assets. 不過說真的我們都很清楚，一個原本每個月穩定流失3,500名追蹤者的Under Armour，不可能在沒有在買機器人、或是從其他帳號轉移的情況下，一口氣暴增50萬的追蹤者。答案是後者，Under Armour Basketball新增的497,341名追蹤者，剛好就是@CurryBrand 消失的追蹤人數。這代表Under Armour讓Instagram把Curry Brand的追蹤者直接轉移到UA Basketball，在這場大遷徙之後，Curry Brand的頁面只剩下210位追蹤者，我們只能假設，這些人大概是Curry的家人或朋友，再加上大約85個KD的小號。我們已聯繫Under Armour並請他們回應，但他們目前顯然不接我們的電話、也不回郵件，因為他們覺得我們在這次拆夥事件中都站在Curry這一邊。多位知情的消息人士告訴我們，這次轉移是Under Armour的內部操作，並透露了導致這項改變的事件經過。我們也得知，Under Armour曾向Stephen Curry提出明確條件，要求他達成某些要求才能保有Curry Brand相關資產（包括追蹤者）的所有權與掌控權，而他未能符合這些條件，最終導致相關數位資產被轉移。 https://i.meee.com.tw/SHADM6v.jpg

來源:https://reurl.cc/Zlp0ap 心得:目前咖哩牌IG追蹤者上升到3,300人包含咖哩弟也追蹤了 -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 36.231.74.251 (臺灣) ※ 文章網址: https://www.ptt.cc/bbs/NBA/M.1771503250.A.53E.html ※ 編輯: kakala99 (36.231.74.251 臺灣), 02/19/2026 20:15:00

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