[外電] The New Orleans Hornets: The NBA’s Forgotten Team
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The New Orleans Hornets: The NBA’s Forgotten Team
Aaron Bronsteter - 12th June, 2005 6:27 PM
When you think of any NBA team, you usually think of one player or one focus
that identifies that team. The Chicago Bulls are a team filled with youth
that made the playoffs, the Cleveland Cavaliers are LeBron James, the Los
Angeles Clippers, a team that has always struggled for identity has an
aggressive Corey Maggette and a big man force in Elton Brand. One team that
lacks such identity is the New Orleans Hornets.
The Hornets franchise left Charlotte after the 2002-2003 season after several
consecutive playoff years under coach Paul Silas. Since leaving Charlotte,
they hired coach Tim Floyd, fired coach Tim Floyd, moved to the Western
Conference, hired coach Byron Scott, traded their franchise player and
decided to build the team around a high school-bred, mid-round NBA Draft
selection in his first season.
In the team’s first season in New Orleans, with new coach Tim Floyd and
familiar faces like Baron Davis, Jamaal Magloire, Jamal Mashburn, David
Wesley and P.J. Brown, the team was able to qualify for the NBA Playoffs as a
5th seed in the Eastern Conference. As a brand new commodity to the New
Orleans community, the team had the 2nd worst attendance records in the
entire league, showing that the team had either grown stale or that New
Orleans was not ready for a basketball team. Changes had to be made and
Hornets’ owner George Shinn knew it.
Tim Floyd was fired after the Hornets lost to the Miami Heat in the first
round of the playoffs and Byron Scott, the former New Jersey Nets coach who
lead them to consecutive NBA Finals took over. While a coach with those
credentials seems like a blessing, Scott’s leadership has always been in
question despite having the title of one of the league’s best young coaches.
Scott was known to have been berated by team leader Jason Kidd, who many felt
was the true coach of the Nets on multiple occasions. This was an opportunity
for Scott to prove that he belonged.
The Hornets started their season horribly, losing their first eight games
consecutively and winning their first game by a one-point margin over the
Jazz. The win was followed by an additional eleven game losing skid, which
contained the sidelining of Baron Davis and Jamaal Magloire. With their two
key players injured and Jamal Mashburn already sidelined for the entire
season, unsuspected players stepped up. Dan Dickau, acquired in a trade for
veteran point guard and fan favorite Darrell Armstrong, was the team’s top
scorer in 18 of the Hornets’ remaining 68 games. Dickau was an unlikely star
based on his previous reputation of being an NBA bust after successful
seasons at Gonzaga.
Another player who stepped up at the end of the season was J.R. Smith. Smith
won three consecutive Western Conference rookie of the month awards and had a
nice showing at the NBA’s annual Dunk Competition with a stunning behind the
back slam dunk. Smith’s best month was March, where he averaged over 16
points-per-game.
The Hornets took Smith’s success as a sign of things to come for the
franchise and their website bears the slogan “I Believe”. The slogan
extends itself to more sayings like “I Believe in the Future” (with a photo
of Smith), “I believe in the Birdman (Chris Andersen)”, “I believe in
Hometown Heroes” (with a photo of P.J. Brown), “I believe in guys who hustle
” (with a photo of Dickau). In other words, the Hornets are placing their
stake on youth and potential and veteran leadership, without any defined
star.
The reason that they lack this star is because they traded hobbled Hornets
superstar Baron Davis at the trade deadline for Speedy Claxton and Dale
Davis, in other words, cap relief. The Hornets want to start anew and Davis
was no longer worth the aggravation of constant injury. Upon his arrival,
Davis made an immediate impact for his hometown Warriors and helped them end
their season with an 18-9 record.
Without the defined superstar or face of the Hornets franchise and any sort
of concrete direction, the team finds itself practically off of the NBA’s
radar. The Western Conference is a place where only the strong survive and
the weak get left behind. The Hornets are currently a team that risk getting
left behind with low fan patronage and a lack of names to sew on the back of
marketable jerseys. If you ask anyone around the world to name their twenty
favorite NBA players, less than 1% is bound to name a single Hornets player.
The team is currently rebuilding itself to attempt to compete with the big
guns in the league and with horrible attendance figures for the last four
seasons (both in Charlotte and New Orleans), the beginning of a 3-4 year
process will be critical for the future of the financial viability of the
franchise.
With Magloire returning from injury and despite rumors of the Hornets
shopping him, the team should be much stronger in the coming season. With
some cap space and the 4th overall selection in the NBA draft, which will
likely be used on Andrew Bogut, Chris Paul, Deron Williams, Gerald Green or
Marvin Williams Jr., the Hornets have an exciting offseason to look forward
to.
Essentially, the Hornets’ new slogan, “I believe”, must be instilled
within every fan of the team in order for their 2004-2005 league’s worst
attendance to rise. The fans must believe in Byron Scott, the fans must
believe that J.R. Smith will be as good as advertised, the fans must believe
in the Birdman, in Magloire, in Dickau, in the team’s offseason draft picks
and acquisitions and foremost in George Shinn and the Hornets franchise.
While the team seemingly lacks any sort of direction, the preliminary pieces
are in place and all that the Hornets need now are faith and patience.
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