Why the free spending ?
Baseball Prospectus的文章應該算是和本版相關吧...
Maury Brown試著解釋今年季後球員薪資飛漲的原因(嗯,挖到油田並沒有被列入
其中之一),最後一句引用Spalding的話就好像是從台灣的球團老闆口中講出
來的一樣,與現況對照真是非常的諷刺。
Why the Free Spending?
by Maury Brown
Why?
At the end of a particularly difficult college philosophy course, a
professor warned the students of the difficult final that would be
approaching them. “It will count greatly toward your grade,” he
noted. As the day of the test arrived, a tense air filled the
classroom as the test was passed amongst the students. “You have the
entire class to answer the final. Now, turn over your paper and begin.
” When the paper was turned over, there was simply one question…
Why?
Many of the students filled pages espousing what they thought was
great philosophical wisdom, but when the time came to receive their
grades, all had been awarded grades by the professor that were barely
passing, or below. One score that ranked higher than the rest of the
class so perplexed the other students as to cause jaws to drop. The
answer granted the higher score simply read, "Why not?"
The point of this little fable is that sometimes the answer is far
easier than it may appear. While making a case for why we’ve seen
high salaries and contract lengths this offseason may not be as
simple, the evolution of baseball as a business tells us a lot about
why these changes are occurring. As for just how high the market is
compared to last off-season, Nate Silver calculated that the market is
"up approximately 70% higher versus last season."
Silver also added, "Now, that number might decline a bit once some bit
pieces sign later in the cycle. On the other hand, we haven’t yet
experienced the nightmare that will be Barry Zito's contract.
"Things also appear to be a bit less non-linear than in years past. In
other words, this is not really a stars-and-scrubs market. There are
some bad contracts for top-tier talent, but there are also a lot of
bad contracts for middle-tier talent (Wolf, Eaton, Nomar, etc.)."
I'll try to answer the eternal question today.
MLB's New National Television Contract
At the All-Star game this past season, MLB, ESPN, Fox, and Turner
Sports announced that a new national television broadcasting agreement
had been brokered. The deal that starts in 2007 lasts for seven years,
and will end in 2013. The deal comes with a hefty amount of revenue
attached to it: in excess of $3 billion over its duration.
Along with other facets of MLB's business landscape, the TV deal
certainly primed the pump for what is now occurring. While the
television deal by itself may not have been a catalyst for the free
spending we're now seeing, it certainly is one of the key ingredients
in the mix. Given the fact that MLB is set to make approximately $5.2
billion in revenues this year alone, the TV deal gave owners more to
be giddy about.
MLBAM Continues to be a Cash Cow
Interestingly, MLB continues to talk of creating a television network,
which would put them in the same position as the NFL and NBA. The
reason that they haven’t done so yet is due to the substantial
revenues that are pulled in from MLB Advanced Media (MLBAM).
As it currently stands, MLBAM, which includes the very popular MLB.com
and other internet holdings, accounts for 6% of MLB’s total revenues,
or roughly $312 million this year alone. This is one of the recently
centralized aspects of MLB, and therefore the owners split the
majority of the money 30 ways. That gives all the clubs around $10
million of MLBAM-related revenue to play with.
The CBA Arrives Early
One of the biggest reasons for free spending this off-season is that
management and the players agreed early on a new collective bargaining
agreement that will last for five years, ending in 2011. With MLB's
financial landscape so secure since the labor peace that has held
since the agreement of August of 2001, owners and players alike can
predict much of the same moving forward; MLB revenues grew at an
astonishing 11% over the life of the 2002-2006 CBA.
The new CBA further incentivizes clubs to grow revenue through changes
in the revenue sharing aspect of the agreement, and therefore, owners
are banking that MLB will continue this explosive growth. While the
national economy does play a role in this issue, some analysts predict
that MLB revenues will continue to grow at somewhere between 8% to 10%
over the life of this new agreement.
Other Factors Set the Table for Free Spending
To add to the TV deal, MLBAM growth, and the new CBA, take in the
following:
MLB’s International Fixation. As mentioned, MLB does not currently
have a MLB Network due to worry that its creation would cannibalize
MLBAM. Still, MLB is charging hard at promoting the game
internationally, with plans to play regular season games in Europe,
and also possibly in China before the Olympics. International revenues
only make up 2% of MLB's total revenues, so clearly this is an
untapped resource.
New Stadiums. The Nationals, Mets, Yankees, and Athletics will all be
unveiling new stadiums over the next few years. With the new stadiums
comes increased revenues, which are then shared with the other clubs.
The Value of MLB.com as a Public Offering. While it may have been a
trial balloon, MLB came close to putting MLB.com up as an initial
public offering on Wall Street. The value was projected at $3 billion
at the time. While MLB has said that it would like to continue to
control MLB.com, the value of this centralized holding certainly has
to be something sitting in the back of the minds of many owners.
Parity Sets the Table
Parity plays a role in this dynamic as well. With seven teams in as
many years winning the World Series, clubs are more likely to think
they have a better shot at getting to a World Series. Stan Kasten, the
president of the Washington Nationals, sees the World Series as an
obvious siren song.
"The only thing I can point to as a theory, is with so much more
perceived parity, so many teams still in the chase in September, and
an 83-win team in the Cardinals winning it all, there are more teams
believing they are only that one or two final piece away," Kasten
said. "That's ultimately what motivates everyone, and one of them will
be right. All the rest will be wrong."
How the Tribune Co. Raised the Bar
With all of the aforementioned factors in place, the offseason market
has been set, not by the Yankees or Red Sox as has been the case in
many years in the past, but by the Chicago Cubs.
The Cubs have already signed (or re-signed) five players this
offseason. When the contracts are added up, they could total anywhere
from $231 million to $237 million (Aramis Ramirez, $75 million, five-
year contract; Kerry Wood, $1.75 million, one-year contract that with
incentives could be $6 million; Mark DeRosa, $13 million, three-year
contract; Henry Blanco, $5.25 million, two-year contract; Alfonso
Soriano, $136 million, eight-year contract). Of all of these, the
Ramirez and Soriano contracts have done the most to set into motion
the market we are at today.
As I wrote earlier, the Tribune Co.--ergo the Cubs--are for sale. With
the Ramirez and Soriano contracts backloaded, the indication is that
the Tribune Co. wants to make a final run at a World Series, and the
salary dollars at the end of the longer contracts will become the
responsibility of the new owners when they take over the Cubs.
The Cubs are not exclusively to blame for market values we are seeing.
Certainly the signing of mid-level players such as former Cub Juan
Pierre (signed by the Dodgers to a five-year, $44 million contract)
and former Cub Gary Matthews, Jr. (signed by the Angels to a five-
year, $50 million contract) have set the bar higher across the board
as well.
Making Sense of the "Why?"
As I mentioned at the beginning, it's not quite as simple as, “Why
Not?” but it is certainly simple to see why free spending is
occurring: It's simply market driven. It is supply and demand.
"It's no different than the housing market in Toronto or any large
city in North America," said Paul Godfrey, the president of the Blue
Jays, in the Toronto Sun. "Everyone says it can't continue to rise.
But it can. And it does. Same in baseball, we have revenues going up
and a new collective bargaining agreement and everybody's feeling good
about the game, and so the spiral starts again and people say salaries
are out of control. I don't know what's out of control any more."
And therein lies the perfectly simple answer… What is "out of
control" any more? The deals being done cannot be viewed in a vacuum.
They are indicative of the time and the place and the financial well-
being of MLB right now. Suddenly, Godfrey can point to the deals the
Blue Jays made last season for A.J. Burnett and B.J. Ryan and say,
"Everyone said, 'How can give you five-year contracts and with such
large numbers like that?' One year later, if you put Ryan and Burnett
on the market, they would get a whole lot more than they got last
winter. All of a sudden you look at our deal and you might think we
got a bargain."
Maybe. It's a relative statement that Godfrey makes, and here’s why.
When an AP-AOL Sports poll of 2,002 adults (including 774 baseball
fans) was conducted in October of this year, 28 percent of those
polled said salaries were the top problem in baseball, 21 percent said
it was the high cost of attending games, and 19 percent said it was
players using steroids and performance-enhancing drugs. This is a
shift from the year prior, when PEDs were the number one issue for
fans. The question becomes, do the large salaries impact how the
baseball public views the game, or more correctly, does it impact
their interest in the game to the point of not purchasing tickets or
watching or listening to broadcasts? The answer is probably no. Keep
this quote in mind as to why not:
Professional baseball is on the wane. Salaries must come down or the
interest of the public must be increased in some way. If one or the
other does not happen, bankruptcy stares every team in the face.
–-Albert Spalding, in 1881
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