[新聞]Sony Ericsson signs Maria Sharapova in Landmark Off-Court Deal
總之就是，
跟 Sony Ericsson 簽了四年的合約，成為該公司第一個全球代言人。
所以…摩托羅拉再見…再見。
↓大‧濃‧妝。
http://www.wtaworld.com/showpost.php?p=12290301&postcount=11640
http://0rz.tw/313zz
Sony Ericsson signs Maria Sharapova in Landmark Off-Court Deal
Melbourne, Australia – Sony Ericsson Mobile Communications
has announced today that it has signed an exclusive four
year sponsorship agreement with female tennis player, Maria
Sharapova, to become the company’s first global brand
ambassador.
The stunning and talented Russian, who turns 21 in April
this year, will undertake a series of innovative new
consumer brand campaigns specifically designed to engage
Sony Ericsson’s core target audiences and to utilise Maria
away from the tennis court.
Maria will also be working with Sony Ericsson’s design
team on a range of products and accessories.
The off-court agreement complements Sony Ericsson’s 6 year
$88 million global title sponsorship of the WTA Tour which
was signed in January 2005 and is the biggest deal in the
history of women’s sport. Sony Ericsson’s commitment to
women’s tennis has energised the game by bringing fans
closer to the experience and taking the sport to new
audiences through cutting edge initiatives like night
tennis – a fusion of tennis, fashion, music and dance.
Commenting on today’s announcement, Dee Dutta, Corporate
Vice President and Head of Marketing at Sony Ericsson,
said: “Now in our seventh year as a company, the brand has
evolved significantly and securing a global brand
ambassador is a natural progression to take our brand to
the next level in an increasingly competitive market place.
”
“Maria’s iconic status, determination, dynamism, success
and charm match strongly with the Sony Ericsson brand,
which prides itself on innovative and cool design with
substance.”
“Our alignment with Maria’s global iconic status,
combined with our brand expertise and innovative thinking
aims to provide something new and something different to
our customers around the world.”
Maria Sharapova added, “It is really exciting to be
working with a cool brand like Sony Ericsson which has such
a strong reputation in the entertainment industry”.
“Even though most people know me as a tennis player, I
have so many passions beyond the sport like fashion, music,
film and design; which Sony Ericsson and I are going to be
exploring together through our partnership.”
---
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 220.133.99.37
※ 編輯: jcshie 來自: 220.133.99.37 (01/13 15:54)
討論串 (同標題文章)
Sharapova 近期熱門文章
PTT體育區 即時熱門文章
