Could Knicks land Kobe? Here's how to find out

看板UTAH-JAZZ (猶他爵士)作者RonnieBrewer (Reverse Layup)時間19年前 (2007/06/21 21:04)推噓14(14推 0噓 75→)

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Could Knicks land Kobe? Here's how to find out Plainview JFK grad helps sell salary-cap program to NBA general managers June 20, 2007, 11:47 AM EDT Jim Baumbach Only on Newsday.com One day toward the end Scott Layden's disastrous tenure as the Knicks general manager, two of his most trusted assistants had a little fun at their boss' expense. According to a person who was privy to that conversation, here's essentially how it went doww. "Did you know Layden uses RealGM.com to come up with trades?" (Laughter) "I can't believe a general manager of an NBA team uses the same Web site fans use to make up trades." (More laughter) Yes, it's funny that Layden used the same fan Web site as you and I to see if the trades he dreamt up would work under the salary cap. Go ahead and laugh, but not too hard now. In this one instance, believe it or not, Layden was actually ahead of his time. Well, somewhat. As many as 14 general managers this season will be using RealGM.com to come up with trade ideas that fit under the salary cap. But there's a catch. Unlike Layden, these GMs are not using the same program as fans do. RealGM.com, a popular basketball Web site that was founded in 2000 and has only four full-time employees, actually produces a software program specifically for NBA teams that helps them produce trade ideas. It costs teams about $30,000 per year, and chief operating officer Todd Essman (who grew up in Plainview) said currently nine teams have already signed up for next season. They could land another five. Essman wouldn't name the teams, citing how sensitive some teams can be when it comes to their front-office machinations. But he said when they first came up with the idea in 2003 and went around the league trying to sell it, the Indiana Pacers and senior vice president David Morway were especially helpful. The patent-pending program is called "Trade Builder," and it differs from the "Trade Checker" program that is available to everyone on their Web site in that this program actually comes up with every potential trades for a single player. So you can bet every team that uses this Trade Builder program has been searching for all the possible matches under the salary cap with the name, Kobe Bryant. "If you're looking to trade for Kobe Bryant, any team in the league could plug in Bryant and then see exactly who they can trade to receive him," Essman, 34, said. "It will essentially give you every combination and every possible way that you can make the trade work. It does all the searching, which Trade Checker doesn't do. "Trade builder will build your trade, and it essentially automates all the combinations and taking into account every little nuance of the salary cap, every rule." That's the key here, the salary cap ramifications. Ever since the NBA ended their lockout in 1999 by reaching a drastically different collective bargaining agreement, the face of trades have changed incredibly. The rules stipulate that any team over the cap (which basically is every team) can only make a trade if the total salaries of the players changing teams match. So the days of fans coming up trades simply by looking at the teams' rosters and judging their needs are gone. That's why RealGM.com became such a success; its Trade Checker program allows fans to enter a trade into the program and see if it works under the salary cap. Essman said the revenue they generate from NBA teams pales in comparison to the money they make in advertising from their Web site. But of course for four big basketball fans, the fun is working alongside NBA teams, taking calls from executives, visiting the team offices and sometimes even sitting courtside at a game. A 1990 graduate of Plainview JFK and a self-described "very big Knicks fan," Essman called his place in the NBA world "surreal." Imagine how he'll feel if their program could help the Knicks land Kobe. Email: jim.baumbach@newsday.com http://www.newsday.com/sports/ny-spjim0620,0,1537969.column -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 61.140.110.114

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RonnieBrewer

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