Fw: [外絮] 狀元Wiggins和愛迪達簽下代言合約

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※ [本文轉錄自 NBA 看板 #1JlMFPLm ] 作者: sampsonlu919 (時機若對我想開辛普森版) 看板: NBA 標題: Re: [外絮] 狀元Wiggins和愛迪達簽下代言合約時間: Wed Jul 9 23:46:29 2014 ※ 引述《thanos (thanos)》之銘言： : Andrew Wiggins, No. 1 pick, signs Adidas shoe contract : Andrew Wiggins跟Adidas簽下代言合約 : http://ppt.cc/PZd- 幫忙從ESPN網站擷取幾個值得注意的細節 Sources with knowledge of the signing say the contract is a multiyear deal that comes with a guarantee of at least $2 million annually. 1.小威的A牌代言費至少每年2百萬美金，但ESPN沒有報導合約年數 Wiggins wore adidas during his only year of college ball at the University of Kansas. 2.小威與A牌簽約的淵源，不意外地來自他的大學母校堪薩斯，因為這是A牌的贊助學校 It's the first No. 1 overall draft pick adidas has signed since signing Chicago Bulls guard Derrick Rose in 2008. 3.小威是A牌自從Derrick Rose之後，第一位還沒上場簽約的選秀狀元。至於巫師的John Wall雖然現在也是穿A牌，但他先簽約的廠牌是A牌有股份的子牌Reebok，最近才轉回A牌的 Adidas was pressured to try to secure its future even further with Wiggins in part because Rose, the company's highest-paid NBA spokesman, has missed nearly two seasons with injury. 4.A牌會對小威如此積極的原因，當然與他們旗下最大牌球星Rose，這幾年球賽出席率偏低，影響品牌形象有關 The company recently re-signed Portland Trail Blazers guard Damian Lillard to an extension that could last for the next 10 seasons and added Dante Exum, who was taken fifth overall by the Utah Jazz in this year's draft. 5.A牌最近還有幾個比較受矚目的簽約動作 a.與拓荒者後衛Damian Lillard續簽十年合約 b.與爵士澳洲籍新秀後衛Dante Exum簽約，他是今年選秀的第五順位 The other high-profile name in the draft coveted by all the shoe companies was Duke's Jabari Parker, who was taken by the Milwaukee Bucks with the second pick. Parker signed with Nike's Jordan brand. 6.至於今年的榜眼，被喻為小甜瓜的Jabari Parker，則不意外地與甜瓜本尊一樣，接受了Nike子牌「喬丹牌」的代言資格 Adidas has a long way to go to catch up to Nike, which owns an astounding 95 percent of the basketball shoe market share (Jordan: 58 percent; Nike: 37 percent) in the United States, according to market retail tracking firm SportsOneSource. Adidas has a 3 percent share. 7.最後一段則有點殘酷地點出了Nike與Adidas近期的銷售差距： Nike不僅以壓倒性的姿態成為美國市場籃球鞋的賣座一哥，子牌Jordan Brand的銷售量，甚至青出於藍地壓下了母公司(JB:58%/Nike:37%)。這成績應該與喬丹牌有在紐約與洛杉磯兩大市場效力的球星(甜瓜、保羅、給力芬) 有一定的關係至於Adidas的成績則比各位想像中淒慘－只有3%。雖然原文沒有提到，但我想A牌的困境除了Rose出賽率嚴重偏低，跟另一位話題球星Dwight Howard這幾年形象下滑，應該也脫不了關連 ------------------------------------------------------------------------------ 心得：恭喜Wiggins，不過騎士隊大多數球員都是穿Nike的，不知道未來練球會不會因為這個差異，讓他感到尷尬？ -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 118.166.203.103 ※ 文章網址: http://www.ptt.cc/bbs/NBA/M.1404920793.A.570.html

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