[大威] 設計大威的球衣

看板Williams作者VWilliams (VStarr)時間16年前 (2010/02/09 07:34)推噓0(0推 0噓 0→)

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http://www.clickz.com/3636428 上禮拜Tide公司在Super Bowl派對期間開了一間新的體育休閒館大威也是投資人之一開幕party還是他跟Tide公司主辦的現在將跟Tide一起推出這個設計比賽四月將取決出最後獲勝者第一名的設計將得到5000美金作品也將成為今年大威在美網亮相的球衣 Tide Enlists Venus Williams to Serve Up Digital Campaign By Christopher Heine, ClickZ, Feb 8, 2010 Tide used a Super Bowl party in Miami on Friday afternoon to launch the digital components to its initial big campaign of 2010, which employs the tagline: "Style is an Option. Clean is Not." Building on the :30 spots seen on television in recent weeks, a key aspect of the Procter & Gamble brand's digital aspirations lies in an online contest featuring Venus Williams. Viewers to Tide.com/Venus are being encouraged to virtually design a tennis outfit for her. After completing the shirt, skirt, and accessories ensemble, participants can enter the contest by supplying an e-mail address, home address, name, and phone number. They can access a gallery at the site to see what other participants have put together. The star athlete will help choose the $5,000 contest winner in April and then wear the outfit design while competing in the U.S. Open during late summer. Site viewers can watch three interview videos where Williams - also known in the sports world for her fashion interests - talks about clothes and design. A new video will be added to the site each week, while Facebook and Twitter buttons allow visitors to share the clips. Williams will also post about the Tide campaign on her Facebook and Twitter pages for the next 10 weeks, according to Suzanne Watson, associate marketing director, Tide North America. "We will do Facebook and Twitter updates through our Tide pages as well," she said. Display ads for the campaign will appear on CBS.com, Shape.com, Self.com, VideoEgg.com, Active.com, and InteractiveOne.com, among others. Two versions of display creative will be utilized. Watson said one centers on the Williams design element and the other "is primarily focused on what the product benefits are - that it's a stain remover and eliminates odor." Additionally, she said, the Cincinnati, OH-based brand will make SEM buys specifically for the initiative. Tide will target keywords that deal with laundry issues, Watson suggested, while "linking into the challenges that consumers are having. A style/Venus standpoint will also factor into our SEM strategy." Meanwhile, for the Super Bowl party on Friday, Watson and her team created an on-site "studio" where participants were encouraged to get their pictures taken, log onto a computer, e-mail their photos, and post them on Facebook and Twitter. Her team also set up an approximately one-mile-long clothesline along Ocean Drive in South Beach as part of the promotional event. -- 你可以瞬間肥去東京巴黎米蘭紐約別讓健康檢查的小數點左右你感覺如果有人的體重足夠為這世紀代言那是他敢吃敢喝變胖蝴蝶飛舞翩翩 - 吉米威廉斯《胖蝴蝶》 -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 61.57.115.174