[情報] 贊助商 Singha 續約五年
http://www.chelseafc.com/news-article/article/2939531
NEW DEAL SIGNED WITH SINGHA
Posted on: Fri 05 Oct 2012
Chelsea Football Club is delighted to announce we have signed a new
five-year deal with our official beer partner Singha.
The agreement will see the Thai beer company remain a sponsor of the club
until 2017 and further underlines Chelsea FC's growth and popularity
across Asia.
Chief executive Ron Gourlay said: 'We are pleased to have renegotiated and
extended our partnership with Singha Beer.
'We have enjoyed a fantastic relationship with Singha over the past two
years and certainly a highlight for the football club was taking the first
team to play a game in Bangkok in 2011 as part of our Here to Play, Here
to Stay pre-season tour of the region. The youth team also visited Bangkok
this summer playing the Leo All Stars side in front of 7,500 local fans.
'Singha have been an excellent partner and we look forward to working with
them over the next five years.'
Piti Bhirom-Bhakdi, board member of Singha Beer, said: 'We have embarked
upon an incredible relationship with this great team and it has been our
privilege to be associated with Chelsea Football Club.
'Working with Chelsea FC has been a wonderful experience from day one and
we at Singha are very proud to be part of this club during its most
successful period in its history.
'Singha is delighted to be given a chance to extend this fruitful
relationship until 2017 and hopefully many more years afterwards. Next
year is Singha's 80th anniversary and we see no better fitting way to
celebrate this than continuing with this successful relationship with
Chelsea FC.'
This weekend's Premier League fixture against Norwich will mark the
occasion and fans attending the game at Stamford Bridge will get the
opportunity to experience some of Thailand's culture.
A tuk tuk will be located at Stamford Gate for supporters to pose for
photos and nearby 20 Thai dancers in traditional dress will perform. On
the pitch prior to kick-off a number of Thai football freestylers will
also show off their skills.
Brewed by Boon Rawd Brewery Co, Ltd - the first and largest brewery in
Thailand since 1933 - Singha Lager has earned a reputation as one of the
finest quality lagers in the world, receiving numerous international
awards with a strong global presence in over 50 countries worldwide.
Singha Beer is sold exclusively at Stamford Bridge including stadium
kiosks, bars, restaurants and hotels.
This year has seen Chelsea FC launch an official Blue Pitch in Thailand,
the third in Asia having already opened facilities in Hong Kong and
Malaysia.
The announcement follows recent sponsorship news that Gazprom, Audi,
Sauber F1 and Delta Air Lines have all become Chelsea FC global partners.
Samsung have also exercised their right to extend their partnership with
the club until 2015.
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