[情報] 與贊助商 IBTC 續約三年
http://www.chelseafc.com/news-article/article/3620776/
GRAND ROYAL RELATIONSHIP EXTENDED
Posted on: Wed 15 Jan 2014
Chelsea Football Club is delighted to confirm we have extended our
partnership with one of Burma's leading companies, International Beverages
Trading Company Limited (IBTC), which carries the country's number one
whisky brand Grand Royal Whisky, for another three years.
The ground-breaking relationship, which began in 2012, will see Grand
Royal Whisky and Grand Royal Premium Drinking Water continue as official
club products in Burma, ensuring our logo and players appear widely across
the country.
Since the partnership began, Grand Royal has launched several
Chelsea-related campaigns, including exclusive in-store giveaways and
special limited-edition bottles.
Grand Royal has also engaged with its customers through various football
activities, sponsoring the Grand Royal Challenge Cup, and being the
founding title sponsor for the country's first National League, helping
the sport to turn professional in Burma, also known as Myanmar.
Adrian New, managing director of Chelsea FC Asia, said: 'We are delighted
to extend this relationship with Burma's number one whisky brand.
'Chelsea have many millions of fans in the country and it is excellent to
be able to see our branding and players in the many outlets carrying Grand
Royal products.'
Aung Moe Kyaw, chairman of IBTC, said: 'Our Grand Royal brand shares the
same winning spirit demonstrated by Chelsea Football Club, making this
partnership a perfect fit.'
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