[NFL!] ESPN新圖卡在熱身賽低調試水溫

看板NFL (國家美式橄欖球聯盟)作者jack86326 (人類太可惡永遠不知教訓)時間18小時前 (2026/08/22 14:57)推噓1(1推 0噓 0→)

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https://reurl.cc/YmVrN0 原文取自 Awful Announcing的網站，因原連結過長所以用縮網址 ESPN soft launches new NFL scorebug ahead of Super Bowl ESPN於超級盃前夕，低調推出全新NFL記分板圖卡 By Drew Lerner | Aug 20, 2026 Scorebug mafia, rise up. ESPN has soft launched a new scorebug and graphics package during this evening's preseason game between the Las Vegas Raiders and Houston Texans that will largely resemble what NFL fans will see during February's Super Bowl, the first to ever air on ESPN. 沸騰吧！轉播圖卡的忠實粉絲們，今晚在拉斯維加斯突擊者對決休士頓德州人的熱身賽中，ESPN 正式低調上線全新的記分板圖卡和視覺包裝，這與在明年二月史上由ESPN首次負責超級盃轉播中所見的大致相似。 “As part of our ongoing commitment to elevate our fan experience, we are excited to soft launch a brand new graphics and animation package that will culminate with our first-ever Super Bowl,” an ESPN spokesperson told Awful Announcing regarding the new bug. ESPN 發言人在接受《Awful Announcing》採訪時表示：「作為我們承諾持續提升觀賽體驗的一部份，很高興能讓全新的一系列圖卡與動畫包裝先行啟用，並將在我們史上第一場超級盃時達到巔峰。」 The restyling is largely in line with ESPN's rebrand ahead of the launch of its direct-to-consumer product a year ago. There is emphasis on the network's black and red color scheme. The bug's font features the seven-degree angle by which the “E” in the ESPN logo is oriented. And the curvature of the “N” is featured in the top-right portion of the bug. Overall, the new scorebug is inoffensive. 這次的風格重塑，很大程度呼應了ESPN在一年前推出面向消費者的品牌重塑，強調了黑紅配色的視覺基調；圖卡的字體設計融入了ESPN標誌中、獨特的「E」字母7度傾斜角，而右上角則勾勒出字母「N」的流線弧度。整體來看，這款新的記分板不至於討人厭。 ESPN goes with using the team logos over any abbreviations. Down and distance are centered with the game clock and play clock. Timeouts are displayed prominently under each team's score. There's nothing revolutionary going on, but there was no need to reinvent the wheel in the first place. ESPN改用球隊隊徽取代了縮寫，進攻檔次與碼數放在倒數計時器及進攻計時器的正中央，暫停次數也顯眼的放置在比分下方。雖然沒有什麼革命性的突破，但這種設計本來就不用對此擺在第一位。 The network is describing Thursday's effort as a “soft launch” because it plans to consider slight redesigns and tweaks throughout the season to refine the new look ahead of the Super Bowl. Both internal and external feedback will be considered for any refinements. 該家電視台之所以將這次亮相定調為「低調試水溫」，是因為他們計劃在一整季持續微幅調整，以便在超級盃開打前打磨出最完美的視覺呈現，也都會考量內外部的意見回饋。 ESPN’s decision to launch its updated graphics look early in its Super Bowl year follows NBC's decision to do the same last season. Traditionally, networks have debuted new graphics packages during the Super Bowl itself, though it seems that some are wising up after Fox's scorebug debut for Super Bowl LIX was widely panned. (Fox would alter its NFL scorebug for Week 1 of thefollowing season.) ESPN 選擇在自家轉播超級盃之前，提早啟用全新的視覺包裝，這跟上個球季NBC的做法相同。各家電視台傳統上會選擇在超級盃當天，針對全新圖卡包裝進行開箱，但自從Fox在第59屆的首次亮相遭到輿論砲轟後，大家似乎也變得學聰明了。（後來FOX也在下一季的第一週修改記分板。） That strategy makes sense. Rather than taking a risk on new graphics for the biggest game of the year, networks are now giving themselves an entire season to test the new package and make any changes that could improve the look and feel of the Super Bowl broadcast. For ESPN, Thursday's game will resemble what viewers will ultimately see in February, but it won't be the final product. Expect the network to add some oomph to the package for the Big Game, particularly when it comes to player animations. 這套策略合呼情理，各家電視台與其在年度最大盛事中冒著風險要展示新圖卡，倒不如給自己一整季的時間針對新包裝測試並讓超級盃轉播的視覺感受提升，對ESPN而言，週四熱身賽的亮相雖然已經跟明年二月最終看到的並無二致，但還算不是最終成品。可以預期該家電視網為了迎接這場大秀，會針對視覺包裝增添些許吸引力，特別是球員動畫的呈現。 On the spectrum of NFL scorebugs, ESPN's falls somewhere in the middle between Fox, which uses a lot of on-screen real estate with big, bold fonts and logos, and CBS, which uses a more minimalist look and utilizes less on-screen real estate. We'll see how fans react to the new look and if ESPN will make any changes before its first regular-season game on Sept. 14. 綜觀各家轉播單位的記分板，ESPN某種程度介於FOX和CBS之間，Fox以大量版圖、大粗體和大隊徽的風格佔據畫面，而CBS則是將視覺更加精簡化、盡可能用更少的版圖。我們能看到球迷們對這套新造型的反應如何，以及ESPN是否會在9月14日例行賽首戰開打前做出進一步的微調。其實在年初季後賽期間，就有關於ESPN新圖卡的乳摸 https://nitter.net/TVSportsUpdates/status/2012973490693976420 https://pbs.twimg.com/media/G--DT0fW8AAlVV9.jpg

而昨天的熱身賽似乎也證實了這點 https://nitter.net/TVSportsUpdates/status/2090593606872535468 https://pbs.twimg.com/media/HQNHiRCWwAAf-i1.jpg

另外玩味的是由於幾年短影音的「介入」台灣的愛爾達/緯來在剪輯中職和MLB嗨賴時偶爾會把右下角圖卡挖空嵌入到剪輯的橫向螢幕 https://nitter.net/TVSportsUpdates/status/2090607885331943670 這邊是2019年 vs 2025-26的圖卡配置變化 https://pbs.twimg.com/media/HQNUg90X0AAPmNI.jpg

https://pbs.twimg.com/media/HQNL-UBXYAAU0S3.jpg

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