[情報] Maria & Cole Haan Sporting

看板Sharapova作者jcshie (JC)時間17年前 (2008/09/08 21:26)推噓0(0推 0噓 0→)

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就是上面提過的合作，莎娃會跟設計師 Cole Haan 合作，共同開發與代言 NIKE 新的 Cole Haan Sporting 系列產品。補個中文新聞版： http://chinese.wsj.com/big5/20080909/fas145052.asp?source=channel Cole Haan攜手莎娃推出時尚新品 Cole Haan近日宣布攜手網球明星瑪麗亞﹒莎拉波娃(Maria Sharapova)，推出時尚運動新品系列Cole Haan Sporting。這一2008 春季新品將於明年2月上市，莎拉波娃將成為該系列代言人。 Cole Haan 莎拉波娃和Cole Haan首席執行長蘇斯Sporting新品將包括40款女士休閑系列產品和30款男士休閑系列產品。女鞋將包括芭蕾風格的系帶低跟女鞋(Mary Janes)、高跟楔型鞋、平底鞋、紫色、橙色以及蛇皮涼鞋，男鞋將包括以各種大膽色調和中性色搭配的帆船鞋和系帶鞋。新品價格在115美元至200美元不等。這一系列新品融合了色彩、風格化和莎拉波娃等流行元素，意在吸引年輕、活力、對時尚敏感的消費群。 Sporting的鞋品系列將融入最新技術Flywire，這一纖維技術首次出現於北京奧運會，能夠制造超輕牢固的運動鞋。而Sporting手袋的材料將選用“Bionic Yarn”，這是一種來自回收玻璃和塑料的紡織制品。Cole Haan曾於2006年推出了“Air Collection”系列產品，在服裝和休閑鞋中使用了母公司耐克公司(Nike)的最新技術。Cole Haan首席執行長蘇斯(Jim Seuss)介紹說，Air Collection產品目前佔公司總銷量的25%左右，但他沒有透露具體銷量數據。莎拉波娃下個秋季將繼續出任該系列的時尚顧問。今年21歲的莎拉波娃表示，她從10歲起就開始與耐克公司合作。這一新品系列將代表她的生活方式。莎拉波娃說，我不是和耐克攜手推出瑪麗亞系列，我只是給這一系列加入真正的年輕氣息和時尚元素。蘇斯說，時尚和運動融合是目前一股重要的潮流。據耐克公司向美國証券交易委員會(SEC)遞交的文件，該公司2008財年其他業務（包括匡威(Converse)、Hurley和Cole Haan等品牌）的全球收入增長了15% ，達到26億美元。 http://www.earthtimes.org/articles/show/cole-haan-to-launch-new,530514.shtml NEW YORK, Sept. 8 NEW YORK, Sept. 8 /PRNewswire/ -- Cole Haan, a wholly-owned subsidiary of NIKE, Inc., today announced Maria Sharapova as a lead collaborator and the face of Cole Haan Sporting, a new collection for Spring 2009, rooted in sport and remixed with fashion. Cole Haan Sporting stakes out fresh territory with a new, dynamic pairing of Cole Haan's authentic craftsmanship and Nike's sports innovation. The collection introduces new technologies like Flywire which build on the successful Nike Air franchise by recasting them into fashion-forward designs. The Spring 2009 global launch of Cole Haan Sporting includes men's and women's footwear and accessories, and features international tennis champion Maria Sharapova. This lifestyle fashion collection will encompass day to evening silhouettes in both the footwear and accessories categories. "Maria Sharapova embodies the blend of fashion and sport that makes Cole Haan Sporting unique," said Cole Haan Chief Executive Officer James Seuss. "We created this collection as the foundation to a dynamic lifestyle - weaving Cole Haan's history of craftsmanship with Nike's tradition of high-performance innovation." Maria Sharapova, 21, is a triple Grand Slam winner who has a longstanding passion for style. She will step into the role of collaborator for the Fall 2009 season. "Cole Haan Sporting proves that fashion and technology can work together to change the way women think about and wear sport-inspired product," said Sharapova. "I look forward to working with Cole Haan to bring new innovations to this leading fashion brand with such a rich history." For Spring 2009, Cole Haan Sporting will embody sport style with a collection inspired by nautical, court, track, and golf. The women's footwear collection includes elevated wedges, chic flats and sleek sandals. Signature men's styles include the brand's iconic boat shoe and edgy lace-ups in bold color palettes paired with classic neutrals. This new collection will continue to showcase Nike Air, an innovation that has enabled Cole Haan to redefine luxurious style and comfort. Outside, the styles are pure Cole Haan, luxurious and fashion-forward; inside, they share Nike's innovative technology that debuted in Beijing. The accessory collection encompasses a range of silhouettes from a tennis racquet bag to a versatile duffle. Continuing to weave style with innovation, the accessories will be created from recycled plastic bottles and will be trimmed in vegetable chrome-free leather. Cole Haan Sporting will be sold at Cole Haan boutiques worldwide, luxury department stores and on colehaan.com. Price points range from $115 to $200 (footwear) and $225 to $550 (accessories). About Cole Haan Cole Haan, headquartered in Yarmouth, Maine, designs and distributes dress and casual footwear, apparel and accessories for men and women under the brand names Cole Haan(R) and Bragano(R). Cole Haan, a wholly-owned subsidiary of Nike, Inc., operates more than 100 retail locations throughout the United States, Canada and Japan. For more information on Cole Haan and the company's latest collections, please visit www.colehaan.com. For more information about NIKE, Inc., please go to nikebiz.com. -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 220.133.99.37 ※ 編輯: jcshie 來自: 60.199.247.200 (09/09 16:34)