Re: [情報] Maria & Cole Haan Sporting
http://www.colehaan.com/colehaan/promo/mariasharapovalanding.jsp
官方網站頁面,即將開始有莎娃與 Cole Haan 合作的新產品上市及宣傳廣告。
來自新聞的圖片:
http://www.etonline.com/media/photo/2009/02/76735/400_colehaanad_090206.jpg

(國外球迷:聲音聽起來好柔順,幾個月沒比賽沒叫有差XD。)
※ 引述《jcshie (JC)》之銘言:
: 就是上面提過的合作,莎娃會跟設計師 Cole Haan 合作,
: 共同開發與代言 NIKE 新的 Cole Haan Sporting 系列產品。
: 補個中文新聞版:
: http://chinese.wsj.com/big5/20080909/fas145052.asp?source=channel
: Cole Haan攜手莎娃推出時尚新品
: Cole Haan近日宣布攜手網球明星瑪麗亞﹒莎拉波娃(Maria
: Sharapova),推出時尚運動新品系列Cole Haan Sporting。這一2008
: 春季新品將於明年2月上市,莎拉波娃將成為該系列代言人。
: Cole Haan
: 莎拉波娃和Cole Haan首席執行長蘇斯Sporting新品將包括40款女士
: 休閑系列產品和30款男士休閑系列產品。女鞋將包括芭蕾風格的系帶
: 低跟女鞋(Mary Janes)、高跟楔型鞋、平底鞋、紫色、橙色以及蛇皮
: 涼鞋,男鞋將包括以各種大膽色調和中性色搭配的帆船鞋和系帶鞋。
: 新品價格在115美元至200美元不等。這一系列新品融合了色彩、風格
: 化和莎拉波娃等流行元素,意在吸引年輕、活力、對時尚敏感的消費
: 群。
: Sporting的鞋品系列將融入最新技術Flywire,這一纖維技術首次出
: 現於北京奧運會,能夠制造超輕牢固的運動鞋。而Sporting手袋的材
: 料將選用“Bionic Yarn”,這是一種來自回收玻璃和塑料的紡織制
: 品。Cole Haan曾於2006年推出了“Air Collection”系列產品,在
: 服裝和休閑鞋中使用了母公司耐克公司(Nike)的最新技術。Cole
: Haan首席執行長蘇斯(Jim Seuss)介紹說,Air Collection產品目前
: 佔公司總銷量的25%左右,但他沒有透露具體銷量數據。
: 莎拉波娃下個秋季將繼續出任該系列的時尚顧問。今年21歲的莎拉波
: 娃表示,她從10歲起就開始與耐克公司合作。這一新品系列將代表她
: 的生活方式。莎拉波娃說,我不是和耐克攜手推出瑪麗亞系列,我只
: 是給這一系列加入真正的年輕氣息和時尚元素。
: 蘇斯說,時尚和運動融合是目前一股重要的潮流。據耐克公司向美國
: 証券交易委員會(SEC)遞交的文件,該公司2008財年其他業務(包括
: 匡威(Converse)、Hurley和Cole Haan等品牌)的全球收入增長了15%
: ,達到26億美元。
: http://www.earthtimes.org/articles/show/cole-haan-to-launch-new,530514.shtml
: NEW YORK, Sept. 8
: NEW YORK, Sept. 8 /PRNewswire/ -- Cole Haan, a wholly-owned
: subsidiary of NIKE, Inc., today announced Maria Sharapova
: as a lead collaborator and the face of Cole Haan Sporting,
: a new collection for Spring 2009, rooted in sport and
: remixed with fashion.
: Cole Haan Sporting stakes out fresh territory with a new,
: dynamic pairing of Cole Haan's authentic craftsmanship and
: Nike's sports innovation. The collection introduces new
: technologies like Flywire which build on the successful
: Nike Air franchise by recasting them into fashion-forward
: designs.
: The Spring 2009 global launch of Cole Haan Sporting
: includes men's and women's footwear and accessories, and
: features international tennis champion Maria Sharapova.
: This lifestyle fashion collection will encompass day to
: evening silhouettes in both the footwear and accessories
: categories.
: "Maria Sharapova embodies the blend of fashion and sport
: that makes Cole Haan Sporting unique," said Cole Haan Chief
: Executive Officer James Seuss. "We created this collection
: as the foundation to a dynamic lifestyle - weaving Cole
: Haan's history of craftsmanship with Nike's tradition of
: high-performance innovation."
: Maria Sharapova, 21, is a triple Grand Slam winner who has
: a longstanding passion for style. She will step into the
: role of collaborator for the Fall 2009 season.
: "Cole Haan Sporting proves that fashion and technology can
: work together to change the way women think about and wear
: sport-inspired product," said Sharapova. "I look forward to
: working with Cole Haan to bring new innovations to this
: leading fashion brand with such a rich history."
: For Spring 2009, Cole Haan Sporting will embody sport style
: with a collection inspired by nautical, court, track, and
: golf. The women's footwear collection includes elevated
: wedges, chic flats and sleek sandals. Signature men's
: styles include the brand's iconic boat shoe and edgy
: lace-ups in bold color palettes paired with classic
: neutrals.
: This new collection will continue to showcase Nike Air, an
: innovation that has enabled Cole Haan to redefine luxurious
: style and comfort. Outside, the styles are pure Cole Haan,
: luxurious and fashion-forward; inside, they share Nike's
: innovative technology that debuted in Beijing. The
: accessory collection encompasses a range of silhouettes
: from a tennis
: racquet bag to a versatile duffle. Continuing to weave
: style with innovation, the accessories will be created from
: recycled plastic bottles and will be trimmed in vegetable
: chrome-free leather. Cole Haan Sporting will be sold at
: Cole Haan boutiques worldwide, luxury department stores and
: on colehaan.com. Price points range from $115 to $200
: (footwear) and $225 to $550 (accessories).
: About Cole Haan
: Cole Haan, headquartered in Yarmouth, Maine, designs and
: distributes dress and casual footwear, apparel and
: accessories for men and women under the brand names Cole
: Haan(R) and Bragano(R). Cole Haan, a wholly-owned
: subsidiary of Nike, Inc., operates more than 100 retail
: locations throughout the United States, Canada and Japan.
: For more information on Cole Haan and the company's latest
: collections, please visit www.colehaan.com. For more
: information about NIKE, Inc., please go to nikebiz.com.
--
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※ 編輯: jcshie 來自: 220.133.99.37 (02/08 20:12)
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