[小威] 小威代言Tampax衛生棉
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Serena to headline Tampax ads
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Associated Press
CINCINNATI -- The Procter & Gamble Co. is featuring tennis star Serena
Williams in a lighthearted ad campaign for its Tampax brand that begins just
weeks after her U.S. Open outburst.
Procter & Gamble公司將請小威作為他們新的廣告代言人
The Cincinnati-based consumer-products maker announced Monday that Williams
will take on Tampax's "Mother Nature" character in new print advertising in
October magazines. P&G officials say Williams represents the energy,
independence and strength of women they want to celebrate.
星期一他們宣佈小威將會是他們的產品"Mother Nature"的代言人
並且會在十月的各大雜誌刊登廣告
他們說Serena代表著女性的能量 獨立 力量 這是他們想要的特質
The new campaign was in the works before Williams' tirade this month against
a lineswoman at the U.S. Open, which brought a $10,000 fine for
unsportsmanlike conduct.
代言從美網小威暴怒之前就在喬了
"Clearly she admitted she made a mistake; she apologized," P&G spokesman
David Bernens said. "We support her apology."
發言人David Bernens說小威已經承認錯誤了 他們支持他的道歉
Williams has highlighted a number of other campaigns, including for Nike and
Gatorade.
小威還有很多代言 包括Nike跟Gatorade
P&G has recently taken a light approach to advertising its tampon products,
with the current theme called "Outsmart Mother Nature."
這家公司最近特別針對衛生棉產品做行銷
他們目前的廣告主題是"Outsmart Mother Nature"
Copyright 2009 by The Associated Press
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