Re: [小威] 小威代言Tampax衛生棉
大概講了一下小威的美網事件跟這次廣告的關聯
而廣告影片昨天(還是前天我忘了 我最近好累)也出爐了
http://www.youtube.com/watch?v=R3QiBfB4TCI
Serena Williams' new Tampax ad eerily reminiscent of her U.S. Open outburst
BY Matt Marrone
DAILY NEWS SPORTS WRITER
Updated Thursday, September 24th 2009, 4:25 PM
First she went after a U.S. Open lineswoman. Now Serena Williams is taking
aim at Mother Nature.
In a new ad campaign for Tampax's Pearl tampons, the tennis star uses her,
um, "take-this-ball-and-shove-it" attitude to "Slam Mother Nature" - firing a
forehand shot at the fictional character as she arrives with her "Monthly
Gift."
The print advertisment - which will launch next month in teen magazines and
women's lifestyle publications, along with a series of online videos, reads:
"Serena Williams isn't about to let Mother Nature's Monthly Gift ruin her
game."
Williams' approach in the ad is eerily similar to the way she tried to stop a
bad call from ruining her game in Flushing earlier this month, when she
screamed at a line judge, "I swear to God, I'll f --- take this ball and
shove it down your f --- throat" after she was called for a phantom foot
fault.
The subsequent code violation for her tirade came on match point, resulting
in a loss to eventual champion Kim Clijsters - and a public relations
nightmare for the defending U.S. Open champ.
Her outburst wasn't enough to dissuade Tampax, apparently. "Serena embodies
the energy, independence and strength we celebrate in women, and this
exciting partnership is a game-changing moment for the feminine care
industry," said Courtney Schuster, Associate Brand Manager of Tampax in a
statement released this week. "In this creative, lighthearted campaign,
Serena embodies the playful wit of Tampax as she continues to be a champion
and successfully Outsmarts Mother Nature."
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