[外絮] 六度分離之離別：Jeremy Lin - 第五章
http://tinyurl.com/7dxzup4
Chapter 5: The Financials
第五章：經濟面
Will the Knicks regret letting Jeremy Lin leave for business reasons?
尼克會因為商業理由後悔捨棄林書豪嗎？
By Kristi Dosh | ESPN.com
Followers of the Jeremy Lin sweepstakes know it wasn't just the $25.1
million, three-year offer sheet from the Houston Rockets that had the New
York Knicks in turmoil. It was also the luxury tax bill that would have come,
particularly in the third year of the contract, when he'd be due $14.8
million.
有在關注這場林書豪賭局的人都知道，讓尼克球團震驚的不僅是火箭隊丟出來的這份
三年2510萬美元報價單，還有隨之而來的奢侈稅，特別是第三年的1480萬美元。
Without Lin, the Knicks were projected to pay less than $10 million in luxury
taxes three years down the road. With him, the figure would have been more
like $28.2 million or perhaps even higher, according to analysis by ESPN's
Larry Coon.
不簽林，尼克三年後付的奢侈稅預計將不到1000萬美元。簽了他，根據ESPN的Larry Coon
分析，稅額將會增加2820萬美左右，甚至更高。
As potential ways to afford such a tax bill, many observers have pointed to
the Knicks' revenues, including those from ticket sales, the team's
relationship with the Asian American community, the stock price of the team's
parent company and the marketing opportunities surrounding Linsanity.
許多觀察家都指出尼克隊的收益－包括門票銷售、球隊與亞裔的關係、母公司的股價以及
林來瘋相關的行銷機會－可作為支付這筆稅的潛在方式。
But a careful consideration shows the effects of those opportunities might
have been overstated.
Now that Lin is leaving the Knicks and joining the Rockets, we will have an
opportunity to see just how it affects the two franchises. But those who
follow the financial side of the Knicks and Madison Square Garden don't see
Lin's departure having the kind of impact that many expect.
但是根據一項仔細的觀察顯示。這些效應可能被誇大了。
既然林已經離開尼克加盟火箭隊，我們將有機會觀察未來對2個球團會有什麼影響。但是
一些長期關注尼克隊和MSG（麥迪遜花園廣場）財務的人，認為林離開的衝擊不如外界預計
的那麼大。
Ed Horne, chief operating officer of Madison Avenue Sports and Entertainment
and a former NHL marketing executive, said the Knicks won't feel much of a
sting when it comes to marketing and sponsorship opportunities.
麥迪遜大道運動與娛樂公司首席營運長以及前NHL行銷企劃Ed Horne表示，就市場行銷
和贊助而言，尼克完全不痛不癢。
"In the long term, from a business perspective, I don't think [losing Lin]
has a real material impact. The licensing business is joint, so it doesn't
have a real impact," Horne said, referring to the fact that all merchandise
revenue in the NBA is shared. "New York is one of the biggest Asian markets
in the country, perhaps the biggest, so the appeal of the Knicks as a
franchise is undeniable [regardless of Lin]. Companies are going to attach
themselves to the Knicks."
「從長遠來看，在商業的角度上，我不認為（失去林）會造成重大影響。授權商品商機
是共營的，所以不會產生實質影響。」Horne在談到NBA球團共享所有商品收益時這麼說。
「紐約是全國最大的亞洲市場之一，也許根本就是最大的，所以尼克隊的吸金力是不可否
認的（不管有沒有林）。許多公司都想要和尼克隊搭上關係。」
In fact, Asian companies already align with quite a few NBA teams thanks to
the league's burgeoning popularity in China, and most of those teams do not
have Asian players on their rosters. For example, Chinese beer brand Tsingtao
entered a multiyear deal with the Miami Heat last season. The Heat also have
had a deal with South Korean tire manufacturer Kumho Tire, a company that
also partnered with the Los Angeles Lakers. South Korea-based Kia Motors
Corp. has a sponsorship agreement with the NBA and also with nearly half the
teams in the league.
事實上，由於NBA在中國受歡迎的程度迅速成長，亞洲企業已經與不少球隊合作，而這些
球隊陣中大多沒有亞裔球員。例如，中國的青島啤酒上一季開始與邁阿密熱火隊展開一段
多年的合作關係；熱火也與韓國的錦湖輪胎（Kumho Tire）達成合作協議，該公司同時是
洛杉磯湖人隊的貿易夥伴；韓國的起亞汽車則贊助了NBA與聯盟將近一半的球隊。
Ronn Torossian, CEO of 5WPR, a public relations firm in New York, said even
for fans, the effect of losing Lin would be short term. He said that leading
voices in the often-critical New York media seem to think Lin would be
overpaid under the proposed deal.
紐約公關公司5WPR的總裁Ronn Torossian說，即使在球迷方面，失去林的效應也只是短期
的。他說老愛批評的紐約媒體中，有些大咖似乎認為這份合約高過林的身價。
"If the Knicks were to take it and give him that kind of money," said
Torossian, "it would be about 10 seconds before he has two bad games and
people are saying, 'They overpaid.' Yes, [losing him is] going to be a
short-term impact, but I don't think this does long-term damage to New York."
「如果尼克隊接受合約，付他那些錢」Torossian說「大概撐不到10秒，他就會打出幾場糟
糕的比賽，然後球迷就會喊著：「錢都丟到馬桶裡了！」沒錯，（失去他）短期內會有影
響，但我不認為會對尼克對造成長期損失。」
Many people have been watching the stock price of Knicks owner MSG, a
publicly-traded company that has seen share price fluctuations aligned with
Linsanity.
許多人一直在觀察尼克隊母公司MSG的股價，這個公開上市公司的股價持續隨著林來瘋波
動。
After Lin burst on the scene, MSG saw its stock rise 7 percent from Feb. 7 to
Feb. 16 -- a $170 million bump to the company's market cap. But equating the
two directly would provide only a narrow view of the price action, said David
Bank, an RBC Capital Markets analyst who covers MSG.。
在林忽然暴紅後，MSG的股票從2月7日至2月16日上漲了7％，也就是說公司市值暴增1億
7000萬美元。但是負責MSG的RBC資本市場分析師David Bank說，在觀察價格波動時將這兩
者直接相比對，會落入狹隘的觀點。
"The reason the stock moved [in February] was that there was an affiliate fee
negotiation going on between MSG and Time Warner," said Bank. "That was
devastating for MSG at the time, to not be showing Linsanity on air. However,
because Linsanity hit at that moment, Time Warner had to go back and say,
'OK, we'll give you what you want.'"
「（二月）股價波動的原因是MSG與時代華納正在談判聯營費用。」Bank 說「如果當時電
視無法播放林書豪的比賽，會重擊MSG。但是也因為林來瘋的出現，時代華納公司只好回
頭說：『好吧，就依你的條件吧。』」
On Monday, following reports that the Knicks might not match the Rockets'
offer sheet, MSG's stock dropped 64 cents to $36. Overall, the stock price
has dropped several percentage points in the wake of the Lin news. Analysts
said the total value of MSG's tradable shares -- its market cap -- has
decreased by approximately $50 million, or more, depending on the price at a
given moment.
週一報導尼克隊可能不跟進火箭的報價單後，MSG的股價下跌了64分，跌到36美元。
整體而言，在這波林書豪新聞開始後，股價已下降了幾個百分點。分析師說MSG的流通股
總價值（它的市值）下降了約5000萬美元，甚至更多，看在哪個時間點而定。
So there went the money the Knicks could have used to pay the luxury tax
bill, right? Not so much. Fluctuations in MSG's stock price are not new.
Bank said the MSG stock price decrease probably was in response to the news
that Lin might be heading to Houston, but that it would likely be only a
short-term reaction.
所以尼克其實可以拿這些錢來支付奢侈稅，對嗎？不全對，MSG的股價波動並不是什麼新
鮮事。
Bank說，MSG股價可能是因為林也許會轉往火箭隊的消息下跌，但這可能只是短期效應。
"He had a nice impact while he was here," said Bank, "but I don't think his
exit would stain or have near the amount of impact it would have had in
February. It's like how big cap media stocks trade around the success or
failure of a single movie. It drives trading short-term, but then the
headlines fade."
「他在這裡的時候產生了正面的影響。」Bank說：「但是我不認為他的離開將會危及或產
生與二月一樣大的衝擊。這就像大型傳媒公司的股票交易會隨著一部電影的賣座與否波動
。但是只會在短期內產生影響，之後就不再佔據頭條。」
--------------
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